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Frequently Asked Questions

FOR MEDIA

What is the Cal Poly Pomona Newsroom?

Who maintains the Newsroom?

Who should I contact for news, experts to quote, information or photographs?

FOR CAMPUS COMMUNITY

What is the Cal Poly Pomona Newsroom?

Who maintains the Newsroom?

Why should people on campus work with Media Relations in the Office of Public Affairs?

What is news?

I have news to share. Who should I contact?

How should I prepare for an interview?

When will my news be printed or broadcast?


What is the Cal Poly Pomona Newsroom?

The Cal Poly Pomona Newsroom was developed as a resource for the media and community. It includes current news releases and print-quality photographs that could be downloaded. Newsroom also features links to resources such as the Experts Online database, campus maps, university publications and background information.

Who maintains the Newsroom?

The Office of Public Affairs maintains the Newsroom as a part of its media relations functions. Public Affairs staff prepare news releases, respond to inquiries from reporters and identify expert sources among faculty and staff. Sometimes our news releases and tip sheets will be published, but it is more common for an editor to assign a reporter to interview members of the campus community and prepare their own story. We also provide informal media training, assist in crisis management, and help coordinate interviews and media appearances.

Public Affairs informs and educates the university's many stakeholders by facilitating communication about Cal Poly Pomona research, education, activities and more. We serve the university by obtaining public recognition of the achievements of faculty, staff and students. We also serve the media by introducing them to expert resources and interesting story ideas.

Who should I contact for news, experts to quote, information or photos?

Please contact media specialist Uyen Mai (ooo-yen my) in the Office of Public Affairs at (909) 869-5331 or news@csupomona.edu.


What is the Cal Poly Pomona Newsroom?

The Cal Poly Pomona Newsroom was developed as a resource for the media and community. It includes current news releases and print-quality photographs that could be downloaded. Newsroom also features links to resources such as the Experts Online database, campus maps, university publications and background information. The campus community can also read about Cal Poly Pomona news through PolyCentric, an online magazine created by the Office of Public Affairs as a resource for faculty, staff and students.

Who maintains the Newsroom?

The Office of Public Affairs maintains the Newsroom as a part of its media relations functions. Public Affairs staff prepare news releases, respond to inquiries from reporters and identify expert sources among faculty and staff. Sometimes our news releases and tip sheets will be published, but it is more common for an editor to assign a reporter to interview members of the campus community and prepare their own story. We also provide informal media training, assist in crisis management, and help coordinate interviews and media appearances.

Public Affairs informs and educates the university's many stakeholders by facilitating communication about Cal Poly Pomona research, education, activities and more. We serve the university by obtaining public recognition of the achievements of faculty, staff and students. We also serve the media by introducing them to expert resources and interesting story ideas.

Why should people on campus work with Media Relations in the Public Affairs Office?

We understand that schedules can be very demanding. However, Cal Poly Pomona is a state institution, and the university is expected to be accountable to the public. We will do our best to make the media relations process as easy and pleasant as possible.

Working with the Office of Public Affairs benefits you, your department, and the university in many ways. Media coverage can provide public support of university programs. This good will is important in grants and state support, student satisfaction and prospective student interest, and employee development and retention. Most importantly, sharing news of Cal Poly Pomona activities helps the university's departments and personnel educate and inform the public.

What is news?

News is highly subjective. Ask a dozen people and you will likely get a dozen different responses. Ultimately what is newsworthy is whatever interests the media. Not everything that occurs at Cal Poly Pomona will interest media, so the Office of Public Affairs is charged with filtering the information. Topics that are likely to spark interest include new research, major grants, expertise relevant to current events, major Cal Poly Pomona developments, and interesting academic practices. Please contact the Office of Public Affairs before the event occurs. Even if we do not issue a news release about your news, we may be able to help communicate your message in other ways. For more information, contact Uyen Mai at (909) 869-5331 or email news@csupomona.edu.

I have news to share. Who should I contact?

We're always happy to learn about things our campus community is doing. To suggest a news item or simply make Public Affairs aware of a situation, please contact Uyen Mai at (909) 869-5331 or email news@csupomona.edu.

How should I prepare for an interview?

  • If you'd like, we can work with you to prepare for an interview by asking questions you are likely to hear from a reporter and helping you identify main points you would like to emphasize. In general, here are some tips for interviews:

  • Understand your role. If you are serving as an expert for a story, try to do a little research before your interview to anticipate questions. If you are serving as a spokesperson, avoid injecting personal opinions.

  • Make your case. Start by distilling your message and identifying main points that you want to emphasize. These points can be repeated as needed. Interviews can be surprisingly short. You want to be well prepared so you can express your points quickly and clearly.

  • Speak concisely and use everyday language. The reporter probably understands the jargon, but his or her audience may not. Keep it simple.

  • If you don't know the answer to a question, never guess. Instead, offer to find the answer and share the details with the interviewer later.

  • Most interviews are fair and professional. However, if you feel a reporter is asking unfair questions, feel free to calmly suggest a better question to answer. Keep in mind you don't have to say anything you don't want to say, even if a question is asked over and over. Just as a reporter can repeatedly ask the same question, you can repeat your main points.

  • Enjoy the experience. Working with the media can be a rewarding professional experience. You're also helping the university by encouraging public support of our programs and educating the public about our services.

  • When will my news be printed or broadcast?
  • It is difficult to predict if or when a news release will be covered. Great news stories are sometimes pushed aside because of other news events. On the same token, a minor tidbit could gain attention at the right time and become big news. Don't be discouraged if your news is not immediately covered. There will be other opportunities to submit stories or we could even apply that information in another format.

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