Communication Media

Personally Addressed Written Communication: lower richness than the verbal forms, but still is directed at a given person.

• Personal addressing helps ensure receiver reads it.

  • Letters and e-mail are common forms.
• Cannot provide instant feedback to sender but can get feedback later.

  • Excellent for complex messages needing follow-up.
  Impersonal Written Communication: lowest richness.

  • Good for messages to many receivers. Little feedback is expected.

    • Newsletters, reports are examples.

Previous slide

Next slide

Back to first slide

View graphic version