The Planning Process

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Table of Contents

The Manager as a Planner and Strategist

The Planning Process

Three Stages of the Planning Process

Planning Process Stages

Levels of Planning

Planning at General Electric

Planning Levels

Characteristics of Plans

Types of Plans

Who Plans?

Why Planning is Important

Scenario Planning

Determining Mission and Goals

Mission Statements

Strategy Formulation

Planning & Strategy Formulation

The Five Forces Model

The Five Forces

Corporate-Level Strategies

International Strategy

Vertical Integration

Vertical Value Chain

Business-level Strategies

Business Strategies

Business Strategies

Functional-level Strategies

Goals for successful functional strategies:

Author: Warren Weber

Email: wcweber@csupomona.edu

Home Page: http://www.csupomona.edu/~wcweber

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