Contents
Cal Poly Pomona

Tutors: UWC Training: Part IV-Section 2

Working in the University Writing Center: Techniques and Strategies for Effective Tutoring

IV. Global Issues and Concerns (Section 2) Audience and Purpose
Audience and Purpose
Organizing the Discourse
Working Through an Organizational Quagmire
The Five-Paragraph Essay Syndrome

Audience and Purpose

Every discipline has its own set of writing genres, its own specialized vocabulary and conventions, and its own way of defining issues and supporting arguments. It is impossible for a single tutor to be familiar with the writing conventions of all disciplines. However, there are basic rhetorical principles that apply generally to all writing situations.

Audience and Purpose

Audience and purpose are the two most important rhetorical concepts for the developing student writer. Who you are writing for and what you are trying to do influence every aspect of the writing task, yet many academic assignments do not specify an audience and do not have a clear rhetorical purpose. Without this information to focus the task, your student may have trouble getting started on the writing, or have trouble making decisions about what to include and what to leave out.


Personal Letters

Imagine you are going to write a letter describing your experiences in your first quarter of college to the following people:

  • Your best friend
  • Your mother or father
  • Your brother or sister
  • Your grandmother
  • An aunt or uncle who lives far away
  • A high school sweetheart
  • A favorite teacher or coach
  • A prospective employer
  • A scholarship organization

Would you send the same letter to each person? Would you talk about the same events? Would you leave things out of one letter that you might put in another? How would the language and style be different? This little exercise can show a student writer how much the writing is influenced by who is going to read it.

When you are writing a personal letter the audience is usually one person, often a person you know very well. In such a situation, words come easily, because audience and purpose are well-defined and familiar.


Other Real-world Situations

A business writing situation is usually more complex. Often you know the position and responsibilities of the reader, and the purpose of the writing, but you may not know the reader as an individual. Many real-world writing situations involve audiences that the writer must partially or wholly imagine. The ability to imagine different audiences and serve their various needs is an important measure of a writer's fluency.


The Dual Audience of Academic Assignments

Academic assignments create a situation in which a dual rhetoric is involved. There is an element of pretense, because the writing is not for a real-world situation. There is usually a hypothetical, pretended, audience for the writing, in addition to the "real" audience, the instructor. The needs of these two audiences are quite different, and the conflict between the two can be confusing. For example, you may be writing an informative report, but you may feel that the instructor already knows all the information you have to present. How do you choose what to include and what to leave out if the reader already knows everything?

Parallel to the problem of dual audiences is the problem of dual purposes. The immediate purpose is to influence the instructor to give a good grade, but the document usually has another hypothetical function related to the assignment.


Identifying the Audience

The following questions will help you identify the intended audience:

  • The teacher is one reader, but most assignments have other hypothetical readers that students are supposed to address. Who are they?
  • What do these readers know about the topic? What do they need to know?
  • What are these readers likely to believe about this topic? Are they likely to agree or disagree with you?
  • If this assignment were a real-world piece of writing, how would readers use it? What would they use it for? Would the writing, as it exists, serve their needs?


Discovering the Purpose

The following questions will help you discover the purpose of the writing. Ask the student:

  • What is the instructor's purpose in making the assignment? What does the instructor want you to learn? What kind of knowledge does the instructor want you to demonstrate?
  • What is your purpose as a writer (besides getting a good grade)? Is it to sell something, explain something, describe how to do something, persuade the reader of something, record or document something?
  • Is the writing effective in accomplishing your purpose? Is the style appropriate? Is the organization what the audience expects? Are your arguments convincing and well-supported?
  • What role are you supposed to play as a writer in this situation? Are you supposed to write as a layman, a professional-in-training, a full-fledged member of the profession, or in some other role?

Help your students apply the questions above to a draft of an essay or other assignment.



Organizing the Discourse

Some writing tasks can be accomplished using "organic" structures in which the writing appears to organize itself, but most academic projects require more formal organizational structures. Those disciplines that utilize strict and uniform writing formats provide students with ready-made structures for their writing, which can even function as pre-writing devices in themselves. However, most writing done in composition courses focuses on developing the student's own ability to structure thought into discourse.

Two special cases require more extended discussion. The first is the underdetermined structure—student writing in which the organization is confusing or which appears to have no organizing principle at all. The second is the over-determined structure—student writing that is all form and no content.


Working Through an Organizational Quagmire

Start with an investigation of the paper's overall purpose. Questions such as the following may help you understand not only the organizational problems but give you some guide to helping students structure possible ways to link the textual "chunks" to their overall scheme. Ask the student:

  • What is the purpose of this paper?
  • What is the main thing you want the reader to understand or believe after reading the paper?
  • What do you want the reader to do after reading your paper?

If the paper seems to leap from paragraph to paragraph without any seeming underlying development or pattern, try approaching it paragraph by paragraph. Ask the student: What is the purpose of this paragraph? What does it do for the reader? What is this paragraph doing? You may discover that the writer does indeed have some underlying organizational principle that is not apparent to you. Knowing this will help you help the student to restructure his paragraphs for linkage and development.

Muriel Harris also recommends asking "Why did you do that?" because "When students answer, they so often help tutors see what is needed or lacking. For example, when a student says that a particular type of support for an argument is there because that's all she could think of, the tutor hears something useful about the need for work on invention" ("Collaboration" 375).

Another question recommended by Harris is "How did you write this paper?" This will usually reveal some of the student's writing methods and strategies, and this information can help tutors decide where the conversation should go next (375-76).


The Five-Paragraph Essay Syndrome

Many students have learned certain very specific formats (such as the five-paragraph essay) for expressing themselves in writing. These students are naturally extremely reluctant to part with these formats, fearing that any other style will be wrong (for this is what many have been taught). Essays of this type may appear to be repetitive, superficial, vacuous and lacking in development. In some cases, students ignore major portions of the topic or assignment because they do not fit into the five-paragraph format.

  • Point out disadvantages—Talk to students about why they used such a format. Reason with them; point out disadvantages in terms of conceptual depth and academic audience. You might say, "This format might be ok in high school, but college writing is a little more complicated." (Exception: In some cases, it may be the current instructor who is insisting on the rigid format. If this is the case, explore ways of making the discourse more readable and successful within the prescribed format.)
  • Give them alternatives that demonstrate advantages (see the handouts called "Going Beyond the Five-Paragraph Essay" and "An Essay is Like an Intellectual Journey" in the appendix). You might say something like "You really only have two strong reasons, but one of them is complex enough to need more than one paragraph to develop."
  • Show them some pre-writing techniques such as freewriting, brainstorming, or clustering to help them get other ideas out onto paper. Some students use the five-paragraph essay format as a pre-writing device, usually with limited success. Writers who have a lot to say and use the five-paragraph essay simply as an organizing device are usually much more successful than writers who use the five-paragraph formula to generate, organize, and limit their writing.

  • Talk to them about satisfying the reader's needs. Does the reader really need a summary at the end? Does the reader really need to hear this idea three times (in the introduction, body, and conclusion)? Isn't it too repetitious this way? Won't the reader be bored?

Exceptions: Students who are very anxious about timed writing tests, such as the GWT, may find that under pressure, the five-paragraph essay is all they can manage. Non-native speakers who are unfamiliar with American rhetorical patterns are another group that may need to rely on this format in order to mimic American organizational patterns well enough to pass such a test.



Go to Next Section -->

Go back to Section List -->