eBusiness
In Fall 2001, Cal Poly Pomona launched a new e-business concentration for a Bachelor of Science degree in Business Administration to address an overwhelming need for employees who are trained and experienced in e-business theory and practice.

E-business has the potential to streamline business systems and save operating costs. It uses Internet-centered technology in business activities, both internally (such as real-time inventory control) and externally (online marketing and sales).

Although the need for trained professionals in e-business is high, available training and staff has yet to meet demand.

"You can't turn them out faster than we can hire them," said David Hildebrandt, who runs a business innovation service program at IBM. "It's always the next generation that grows up with the technology that knows its full potential. We're always looking for that talent and training. It makes our job a lot easier at IBM."

Cal Poly Pomona decided to address that need after hearing similar testimonials time again.

Close to 50 students enrolled in the e-business concentration initially and the program currently has over 200 majors.

In addition to the general business curriculum, students learn how to make an immediate impact after graduation with knowledge of the theory and practice of e-business. The program stresses Cal Poly Pomona's learn-by-doing philosophy as well as sound business practices. This program is not just for flashy start-ups, but for established companies interested in the long-term impact of e-business.