• Scantran Form (50 questions to a side) MC/TF will be done online as agreed Monday
• #2 pencil for M/C and T/F
• pen – and a backup pen, PLEASE - no pencils for essay
• highlighters for map

All of the essay exam questions will come from these topics. For each question, you "might" be asked for a definition and for one or more "recent international" examples that illustrate the concept.

REMEMBER: Regardless of the question, the purpose of the question is not to have you answer it but rather to give you a vehicle to demonstrate that you understand International Marketing.

• We have spent the first few minutes of each class period discussing international strategies; some of which might succeed and others which we think might fail. Considering the recent strategy of Company "X" in its attempt to accomplish "Y" - will it work, why or why not?
• Your author distinguishes between "international" marketing and "global" marketing. Explain what this difference is.
• We talked about how many factors shape a country's business practices. Provide at least four countries as examples for each of the following: Culture, Geography, and History. For each example, explain how the business practices are different? Why?
• We talked about how a visiting business person would have three choices with respect to deciding which business customs to adopt. Provide at least four countries as examples for each of the following: Imperatives, Adiaphora, and Exclusives. For each example, explain why this is the best choice in each case.
• We talked about four different types of risk that are faced when going into a different country. Provide at least four countries as examples for each of the following: Natural, Business, Monetary, and Political. For each example, explain what the risk is and what might be done about it.
• We talked about four different types of legal systems. Provide at least four countries as examples for each of the following: Islamic, Code, Socialist, and Common Law. For each example, explain the problems that might be faced under each system.

• Understand the role of research in International Marketing: Example question: how is marketing research alike and how is it different when considering domestic versus global research. Explain why in each case.
• Considering developing countries: Must every country go through every stage? How does the product-life-cycle relate to development?
• Why do Multi-national markets/groups exist?
• Is there a possible future with just ONE global group?
• Describe the three approaches to quality we discussed. which would you use when?
• Describe alternative market-entry strategies what are the advantages and disadvantages of each
• What is value? How do we measure it?
• What is the ISO 9000 Certification? Why do we care?
• Why are industrial trade shows so important?
• What are the advantages/disadvantes of countertrade? who is most likely to benefit?
• Describe the channel of distribution: who are the players? how do we decide how to structure the channel What is the role of a Foreign Freight Forwarder?
• Describe the Customer Service Level concept how do we set the level? what are the four parts of the PD system? why are "tradeoffs" so important?

• We talked about the product life cycle. Is there one global PLC or many regional/local PLC's? How can we use the PLC to plan marketing strategy?
• We said that a product was a bundle of components (features, image, package, and so on) and that the relative importance of each component would vary in different markets. Discuss how you might make the adaptation decisions necessary in each market. What are the differences between consumer and industrial products in terms of international marketing?
• For each part of the marketing mix and marketing strategy, we talked about some of the issues that are similar and some that are different in International marketing when compared to domestic marketing. Discuss with examples.
• What are the differences between consumer and industrial products in terms of international marketing? For each part of the marketing mix and marketing strategy, we talked about some of the issues that are similar and some that are different in International marketing when compared to domestic marketing. Discuss with examples.