Business Research Methods

Learning Measurement

Chapter 1

 

 

1.      When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in their offices each week, this is an example of which type of research?

 

a.     pure research

b.     basic research

c.      applied research

d.     a and b

e.     all of the above

 

  1. When deciding whether business research should be conducted, each of the following factors is a major consideration except

 

a.     time constraints

b.     availability of the data

c.      availability of company employees who are survey experts

d.     value of business research information in relation to its costs

 

  1. The formal, objective measurement and appraisal of the extent to which a given action activity, or program has achieved its objectives is called

 

a.     basic research

b.     evaluation research

c.      scientific research

d.     applied research

e.     value-added research

 

  1. Which statement best describes the nature of basic research?

 

a.     basic research requires the use of experimentation

b.     the primary purpose of basic research is to facilitate the managerial decision process

c.      basic research is conducted to verify the acceptability of a given theory.

d.     because basic research is exploratory, it does not require the use of scientific methodology

 

  1. Business research is defined as the ____ and _____process of generating information for aid in business decision making.

 

a.     regular, routine

b.     systematic, objective

c.      systematic, routine

d.     systematic, statistical

 

  1. When Colgate-Palmolive Co. tracks the sale of its health and beauty aids in discount stores by utilizing the information provided by scanners at the checkout lines, this is an example of which type of research?

 

a.     basic research

b.     performance-monitoring research

c.      pure research

d.     intuitive research

 

  1. Which of the following statements does NOT accurately reflect how managers determine if research is needed?

 

a.     research may not be conducted because of time constraints

b.     major decisions should only be made after research is conducted

c.      managers who possess adequate information do not need research to make the decision

d.     research should be conducted when the information gained by research improves the quality of the decision to an extent large enough to warrant the expenditure

e.     all of the above are accurate

 

 

  1. Which of the following is a reason why business research information is a valuable resource that contributes to effective decision making?

 

a.     it describes what is occurring in the marketplace

b.     it may provide detailed information about specific mistakes ow why failures occurred.

c.      It provides information to help managers learn about changing environments

d.     All of the above are reasons

 

  1. The primary function of business research is to

 

a.     provide the solution to a business problem

b.     attempt to predict future behavior

c.      identify personal needs

d.     provide information to assist managers in making decisions

 

10.  Select the best definition of business research

 

a.     a systematic and objective process of generating information for aid in business decision making.

b.     The collection and analysis of business data

c.      An operating department within the organizational structure

d.     Providing information that will be of use in identifying opportunities

e.     Application of the scientific concept to business