The Division of University Advancement (UAD) supports the mission of the university by identifying, cultivating and securing resources to enhance and improve educational opportunities for students while serving the extended community.
The prioritization and recovery review began to move forward in August 2005, upon the completion of search for a new vice president. As UAD is a division designed to support the academic mission, it is essential that any long term plan is synergized with Academic Affairs.
The division vice president met individually with every staff member to address short and long term goals. Those interviews came together as discussion points with division leaders that included: Ron Simons, Ron Fremont, Aida Morad, Sharon Joyce, Nikki Khurana, Ken Bonner, Melissa Riordan, Pamela Allen, Francine Ramirez and the development directors. The vice president conceptualized the outcomes with senior leadership and addressed the impact of the division priorities with all impacted managers.
UAD receives approximately 2 percent of the General Fund budget, so the initial process has been one of efficiency and redeployment. UAD consists of 45 staff, which includes development officers for every college and intercollegiate athletics. Chief among the division priorities are providing the infrastructure to support the university's development efforts, as well as meet university communication and system-wide advocacy initiatives. To ensure that resources were being used in the most effective way, the division underwent a reorganization that saved the need to hire three new positions, resulting in the savings of $210,000 annually.
In support of those goals, the division recently has:
To date, University Advancement's P/R process has been very effective in identifying division needs, but maybe problematic when comparing our responsibilities with other divisions. After consultation with the leadership of the Academic Affairs Prioritization and Recovery Planning Committee (AAPRPC), it was obvious that University Advancement should retool and use the Academic Affairs model in reviewing our operations. One of UAD's primary responsibilities is to support the academic mission of the university by identifying and acquiring external resources. In many ways, we are "joined at the hip" with colleges. Using the Academic Affairs process will ensure that we are given equitable weight and a level playing field in comparison with other non-academic programs at Cal Poly Pomona.
The foundation of the Academic Affairs model is that it is program-based, not department-based. Programs are evaluated on a number of criteria, many still being defined for non-academic programs.
The first step for University Advancement is defining and identifying our programs. To help with this part of the process, we will use definitions derived from Robert Dickeson’s book, Prioritizing Academic Programs and Services.
PROGRAM – An operational definition of a program is any activity or collection of activities that consumes resources (dollars, people, space, equipment, and time).
PROGRAM versus DEPARTMENT – It is important to distinguish between a program and the department that offers it. Programs are usually narrower in nature. A department is an administrative unit and manages several programs. Within University Advancement, it can be complex. (For example, Alumni Affairs is a department that administrates a number of programs, possibly including Professor for the Day, administrative support of the Alumni Association, Distinguished Alumni, etc. University Advancement does have a few programs that stand alone. Two examples would be Gifts Processing and Prospect Research.)
FIRST STEP: Defining our programs.
PROGRAM LIST TO DATE:
Office of Alumni Affairs
Office of Public Affairs
Office of Governmental Affairs
Annual Fund
Gift Processing
Information Systems
University Events
Advisory Board Support
Alumni and Student Programs
Alumni Association
Alumni Outreach and Recognition
Annual Fund
CLASS Development
College of Agriculture Development
College of Business Administration Development
College of Engineering Development
College of Environmental Design Development
College of Science Development
Collins School Development
Corporate and Foundation Relations
CSU Advocacy Initiatives
Development Data and Programming
Development Events
Division of Student Affairs Development
Donor Relations and Stewardship
External Communications and Relations
Gift processing and record management
Governmental Relations - Policy Influence
Governmental Relations - Resource Acquisition
Intercollegiate Athletics Development
Internal Communications and Relations
IT Maintenance and Support
Licensing of Facilities for Events and Filming
Media Communications Management
Planned Giving
Prospect Research
Special Events and Projects
Visual Identity and Branding
VPUA Administrative Operations
Web Application/Programming/Maintenance
