Internet Marketing – Marketing of the future

 

Our society is now experiencing a transformation. We have become a virtual society and nearly everything happens with the assistance of computers or of the Internet. This development has not finished yet and we see how the virtual and digital parts of our lives replace our old habits. A good example is mobile phones: I remember getting my first mobile phone at Christmas. And I can tell you, it has not been long ago. This mobile phone had a black and white display and besides calling and writing messages, it had no other functions. Now with my iPhone I can replace my camera, my navigation system, my mp3-player, my calendar and sometimes even my notebook. So what is the message of this example? I think everybody will agree that technology has been developing at a very high speed and that the virtualisation of our society leads to a change from old ways of communication to totally new methods.
Also a good example for this development is marketing. Although it seems like that new marketing methods won’t replace the old ones; they are an additional chance to target customers and offer many different new ways to practise marketing. Under “old” methods we understand communicating via TV, radio, newspapers, magazines, bills, flyers, events and so on. The newer methods use the Internet and therefore we call it Online Marketing or Internet Marketing.

What is Internet Marketing?

Internet Marketing has more or less the same functions as offline marketing. Companies use marketing to promote products and services, but in this case over the Internet. There are different methods to achieve a goal. Very popular is search engine optimization (short: SEO) and it means that a website is ranked among the first results for a certain keyword in search engines. Besides SEO Internet Marketing companies offer methods like Link building or Corporate Blogs to increase the traffic of a customer’s website.

Get some search engine optimization

As already mentioned in the last paragraph, SEO is one of the most popular Internet Marketing techniques. If you look at the numbers, you will see why. It is known, that 90 per cent of the visitors find a website by consulting a search engine and according to surveys 70 per cent of the visitors have serious purchase intentions when visiting a product website. Another 30 per cent of search engine users believe that the companies on the first places in a search engine are the market leaders and users would prefer to buy a product or a service from a first-place-company. It is also proven that the first five websites on the search engine results list have the best chances to get clicks. If you are on the second page of the list of results, the chance to get visited is getting really low. You see that search engine results play a big role if you have a company that is selling products and services over the Internet. Another important factor is that interested people rather visit a shop when sellers have a nice website with some information like price list and pictures of the products. Lots of people do some online research on a product that they are interested in and then they will decide to buy at the online shop that appeals to them. It also improves your chance if you offer a possibility to buy products online directly at your page because this opportunity spares a lot of time and the purchaser may be motivated to buy.

What does Internet Marketing offer?

If these facts have raised your interest than it is up to you to hire a good Internet Marketing company which supports you and builds a campaign for you that is suitable to your product. A good Internet Marketing company also offers good customer care and will answer every question you have to erase all your doubts. Internet marketing is a new method and many customers are insecure and need help. The person that is responsible for your website is called a SEO Consultant. A SEO Consultant is a professional that will help to improve your website’s search engine rankings

Danny de Michele

If you want to profit from a successful Internet Marketing campaign, I can recommend contacting Danny de Michele. He is the founder and owner of his young and modern Internet Marketing company and he is the right partner if you want to improve your Internet business. A good SEO consultant is an expert in E-business and he will help you with all questions and needs.