Contents
Cal Poly Pomona

Marketing

KnowThis.com: Marketing Virtual Library From West Chester University, this site presents annotated links to a variety of marketing subjects including advertising, sales, market research, marketing plans, and more.

Marketing Resource Center Marketing Resource Center is the site for Concept Marketing Group Inc., a company that advises on marketing. An Articles Library link brings "100s" of full-text articles about marketing.

Internet Public Library (IPL) Marketing and Advertising The IPL "Marketing" page has links to content-rich annotated sites on Marketing and Advertising.

Marketing Research Sites:

Note that these fee-based sites only identify market research reports; they do not bring free full-text.

Guidline Customized business research and analysis (fee-based).

MarketResearch.com “MarketResearch.com is an aggregator of global business intelligence representing the most comprehensive collection of published market research available on-demand.”

Mindbranch® “ Search our comprehensive online catalog of over 50,000 market research reports, company profiles, newsletters, and subscription services by more than 400 top publishers and consultancies. ”

Thomson Business Intelligence For fee-based subscribers.

Marketing Association Sites:

MarketingPower.com (American Marketing Association) This site has a variety of services, including information retrieval, for AMA members. Register free for access to “Best Practices” articles.

 


Daniel Hanne
dhanne@csupomona.edu
April 2009