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University Library Cal Poly
PomonaUniversity Library Cal Poly
Pomona
a library reporter for business and hospitality management
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by Daniel Hanne, Business Librarian
909-869-4352;
dhanne@csupomona.edu
Issue Number 28 Fall Quarter, 1997
Our Internet Reference site is now fully operational. The
purpose of Internet Reference is to match the Internet directly
with "Cal Poly Pomona majors, disciplines, and other subjects of
interest to our teaching and research." The site has a selection of
"comprehensive" pages such as "Business," "Hospitality," and the
"Social Sciences." Besides listing general purpose sites these pages
lead to subject pages for specific discipline such as
"Accounting" or "Restaurant Management." You can also use an
alphabetical listing to go directly to subject pages. This system
presents you with a list of annotated Internet sites in no more
than two steps. Subject pages typically have two to five Internet
sites as well as cross reference links to similar subjects.
Access the "Hospitality" page and find cross references to "Hotel
Management," "Restaurant Management," and "Travel and Tourism". Go to
the "Restaurant Management" page and you will find cross references
to Internet "Cook Books," and "Wine and Wineries; " these last two
have links that return you to "Hospitality Management". There are
some subjects still to be added but the Business and Hospitality
subject pages are complete. That is, they are complete for a
"first draft." All subject pages have an e-mail address so that
students and faculty can submit suggestions for changes and
additional Internet sites.
To use Internet Reference activate the Cal Poly home page; select: University Library; then select: Internet Reference.
The direct URL is: http://www.intranet.csupomona.edu/~dhanne/subjects.html
Accountants Handbook, 2v., 8th ed. (Ref HF 5621 A22
1996). We now have the latest edition of the standard reference
encyclopedia for accounting. There are 40 chapters is two
loose-leaf volumes. The first volume covers Financial
Accounting and General Topics, the second Specialized
Industries and Special Topics. The latest
Handbook contains new chapters on topics of special
interest to the Cal Poly Pomona curriculum; "Retail Accounting,"
"Accounting for Government Contracts," and "International Accounting
and Standards." Another chapter of special interest to us is "Real
Estate and Construction." There are references for each chapter as
well as an overall index.
The History of Accounting; an International
Encyclopedia (Ref HF 5605 H573 1996) is the first
encyclopedia about accounting history and is edited by historians
of accounting, Chatfield and Vangermeersch. One interesting feature
is entries for countries including China, Egypt, and Italy.
There is an article for Luca Pacioli (1445 -1571), who accounting
students world wide honor as the developer of double-entry accounting
systems. The articles include bibliographies. The History
is arranged by topic, with a "List of Entries" in front, and
an index.
MRA Blue Book; Research Services Directory, 2v. (Ref
HF 5415.2 M3557a 1996). The MRA Blue Book is published
by the Marketing Research Association. The first volume, "Geographic
Section," lists marketing research companies by state. The
specialties, capabilities, and physical facilities are given for each
firm. The second volume is a "Specialties Cross-Reference Section"
that allows you to identify firms for "Focus groups," "On-site,"
"Ethnic" and so on.
There is also a listing of market research sources on our
Internet Reference service. Select Marketing Research
from the alphabetical listing. There are sites for DQi Dataquest
Interactive, FIND/SVP, and Profound™ for the Internet. Profound
produces the M.A.I.D. databases of market
research Note that these sites are "fee-based" and will only
identify market research reports; they do not bring free full-text
for non subscribers.
There just might be! To find out look at Chase's Calendar of
Events (Ref GT 4803 C48 1998). Chase's , which
goes on for over 700 pages, calls itself "The Day-by-Day Directory to
Special Day, Weeks, and Months." The volume is organized by
date so you see which day or week or month we are currently
celebrating. The event is described with the sponsoring body's
address and phone number. There is an overall index that allows
you to find out when to observe "Hug-a-GI-Day," celebrate Shamu's
birthday, or attend the "Great Arkansas Pig-Out."
Because Cal Poly Pomona has a Hospitality Management
program I had a reference question via the Internet from a student
in Italy asking for sources on "yield management systems" for
hotels (he is writing a dissertation). I sent him some citations; he
answered that will order hard copy (from local sources there).
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