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KnowThis.com:
Marketing Virtual Library
From West Chester University, this site presents
annotated links to a variety of marketing subjects
including advertising, sales, market research,
market plans, and more.
Marketing
Resource Center
Marketing Resource Center is the site
for Concept Marketing Group Inc., a company
that advises on marketing. An Articles
Library link brings "100s" of
full-text articles about marketing.
Internet
Public Library (IPL) Marketing and Advertising
The IPL "Marketing" page has
links to content-rich annotated sites on Marketing
and Advertising.
Galaxy
Marketing
The Galaxy Marketing page has a large
number of links to specific marketing organizations
and companies by name. Look at the See Also
links at the bottom of the page for other Galaxy
marketing pages.
Marketing
Research Sites:
Note
that these sites only identify market research
reports; they do not bring free full-text.
FIND/SVP
You can find FIND/SVP Market and Industry
Reports by a key word search or by browsing
subjects and titles. You can see the market
research report abstract and learn the (high)
price for the full report.
Profound™
Profound™ produces the M.A.I.D.
databases, including Researchline for
fee-based subscribers. Through "Sources"
non-subscribers can check the titles of the
recent additions to Researchline, organized
by industry.
Simmons
Tutorials (Choices II CD-ROM):
Simmons
Choices II CD-ROM Tutorial
From Georgetown University.
Simmons
Choices II Tutorial
From University of Washington.
A
Tutorial for Simmons Choices II
From Michigan State University.
Marketing
Association Sites:
MarketingPower.com
(American Marketing Association)
This site has a variety of services, including
information retrieval, for AMA members. Register
free for access to “Best Practices”
articles.
Daniel
Hanne
dhanne@csupomona.edu
August 2003 |
