Behavioral Lab


The Behavioral Lab at the College of Business Administration, Cal Poly Pomona, intends to serve the college and the businesses for their research needs. The lab will be a catalyst in promoting research by assisting the faculty and students in conducting their basic and applied research and by providing technical expertise and the state-of-the-art resources for companies to help them understand customer needs and the market potential for products and services.

Available Resources

On the News


For questions regarding participation as an instructor or students (e.g., for technical Issues in the use of Business Sona Systems Subject Pool Management System or credit issues)
Allen Lu
Behavioral Lab Administrator
College of Business Administration
Cal Poly Pomona
Tel: 909-869-4432
Fax: 909-869-4353

For questions regarding conducting a research, internship, or all other issues:


Jae Min Jung, Ph.D.
Professor of Marketing
College of Business Administration
Cal Poly Pomona
Tel: 909-869-2449
Fax: 909-869-3647


All rights are reserved by Jae Min Jung. Copyright,© March 1998-2012. Last updated January 2012.