Dr. Susan Peters
   



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Dr. Susan Peters
International Business & Marketing
California State Polytechnic University, Pomona
Office: 94-226
E-Mail: sdpeters@csupomona.edu
Phone: (909) 869-2435
 
 

Office Hours & Teaching Schedule


Snapshot Bio
SUSAN PETERS, ASSISTANT PROFESSOR (Ph.D., Saint Louis University) teaches international business, international negotiations, promotional strategy, retailing, international marketing and various MBA marketing classes. She publishes in the area of entrepreneurship, case studies, cross-cultural marketing and international foreign direct investment in various journals and conference proceedings. She has most recently contributed to a new entrepreneurship textbook due out next year and the texbook for a Global Marketing Problems class. She continues to consult around the world including Malawi, South Africa, Tibet, Poland, Venezuela and Egypt. Prior to her appointment to the faculty in 2001 she ran a consulting company in Poland, was the international strategic sourcing director for a major medical company, and worked as an engineer for several firms.


  Academic Responsibilities:

  • IBM 300: Principles of Global Business
  • IBM 301: Principles of Marketing
  • IBM 307: Promotional Strategies
  • IBM 436: International Contracts and Negotiations
  • GBA 517: Principles of Marketing Management
  • GBA 633: Advertising Management

  Research Interests:

  • Case Writing
  • Central and Eastern European Issues
  • Cross-Cultural Consumer Behavior
  • Foreign Direct Investment

  Educational Background:

  • Bachelor of Science in Industrial Engineering - Millikin University
  • Master of Business Administration - Kent State University
  • Ph.D. in International Business - St. Louis University

  Academic Background:

  • “Excise Taxes, Differential Tax rates: Their Effect on Law Enforcement Activities” (with J. McGowan) Proceedings of the Western Economic Conference (1999)
  • “Understanding the Entrepreneur in the Growth Process: A Review and Theory” (with J. Katz) International Entrepreneurship Conference: Stockholm, Sweden (1999)
  • “Culture and the Effect on Entry Timing: Case of Poland, the Czech Republic and Hungary” Academy of International Business Conference Fall 2000,
  • "Risk and Ambiguity" (with J. Katz) International Journal of Entrepreneurship and Innovation Management 2001
  • “Udderly Delicious - Granjas de Venezuela” (with R. Green) North American Case Writers Association (NACRA) October 2001 *
  • “Making Marketing Research Real” a special session at Marketing Educators Conference April 2002
  • “Foreign Direct Investment in Eastern Europe: A Comparison Pre and Post 9/11” a presentation at the Engaging the American Mind: International Education in the Post-September Eleventh World Research Forum April 2002
  • “The Effect of Culture on Foreign Direct Investment in Central Europe” paper presentation at International Business Association conference May 2002; also published in the Proceedings from that conference
  • “Beyond the Classroom: Meaningful Marketing Research” a special session paper presented at International Business Association conference May 2002
  • “Privacy Preferences in the Global Marketplace” (with D. Barselllotti, J. Roxas & D. Whitson ) at International Business Association conference May 2002
  • “How Women are Depicted in Advertising: A Cross Cultural Comparative Analysis” (with J. Roxas, D. Barsellotti, H. Czepiec & D. Whitson) at the Academy of Marketing Science Multicultural Market Conference June 2002
  • “Udderly Delicious: Dairy Marketing in Venezuela” (with R. Green) case presentation at World Association for Case Method Research and Application June 2002
  • “The Living Case Study” a special session paper presented in the special session “Arming International Students with Job Hunting Skills” at World Association for Case Method Research and Application June 2002
  • “Udderly Delicious – Part Two: Operations Management of a Venezuela Dairy” (with R. Green) at the North American Case Research Association October 2002
  • “Using Focused Mini-cases as a Teaching Tool – an Example of Polish Complaint Behavior” presentation at Marketing Educators Conference Spring 2003; published in the proceedings
  • “Backdoor Internships” a special session paper at “Marketing Educators Conference, Spring 2003
  • “An Investigation of the Risk Factor in Foreign Direct Investment: A Comparison of Investment in Eastern Europe Post November 9,. 1989 to Post September 11, 2001” presentation at International Business Association conference, Spring 2003; published in the Conference Proceedings
  • “Consumer Complaint Behavior: Observations From Poland” (with J. Jones) presentation at International Business Association conference, Spring 2003; published in the Conference Proceedings
  • “Cross Cultural Comparison of Students’ Perceptions of ‘Invasion of Privacy’” (with D. Barsellotti, J. Roxas, D. Whitson and R. Schaffer) presentation at International Business Association conference, Spring 2003
  • “Impact of Ownership and Location Factors on Internationalization of Service Multinationals into Transitional Economies: An Empirical Study” (with S. Kundu and V. Kumar) presentation at Academy of International Business July 2003
  • “Yak Milk: Niche or Nightmare?” (with D. Barsellotti) presentation at World Association for Case Method Research and Application July 2003
  • “Using Cases to Understand Consumer Behavior” presentation at World Association for Case Method Research and Application July 2003
  • “Quinghai Quandry” (with D. Barsellotti) accepted for the North American Case Research Association conference November 2003
  • “Shopping with Ewa” accepted for the North American Case Research Association conference November 2003

Link to Cal Poly Pomona Home Page
E-Mail: sdpeters@csupomona.edu