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Dr. Jerry L. Kirkpatrick
International Business & Marketing
California State Polytechnic University, Pomona
Office: 94-223
E-Mail: jkirkpatrick@csupomona.edu
Phone: (909) 869-2438
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Snapshot Bio
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JERRY KIRKPATRICK, PROFESSOR (Ph.D., City University of New York) teaches marketing research,
international marketing management, and marketing problems.
His published work has appeared in the Journal of Advertising, Managerial and Decision Economics,
and the American Journal of Economics and Sociology, as well as in numerous conference proceedings.
His book In Defense of Advertising was published in 1994; in 1997 it was translated into Portuguese
and published in Brazil. Prior to joining the department in 1988 he taught at Northeastern University
in Boston and prior to that served as senior account executive for the Young and Rubicam Direct Marketing Group in Los Angeles.
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Academic Responsibilities:
- Courses Taught: IBM 301, 406, 408, 411, 414, 421
- Advisor: International Business Majors
- Advisor: Marketing Minors
Research Interests:
- Philosophic, Economic, and Psychological Foundations of Marketing
- Business Ethics
- Philosophy of Science, Philosophy of Education, Epistemology
- Philosophic and Economic Criticisms of Marketing and Advertising
- Philosophic Foundations of Product Liability Law
Educational Background:
- B. A., Philosophy, University of Denver, 1969
- M. B. A., Marketing, Baruch College, City University of New York, 1978
- Ph. D., Marketing, Baruch College, City University of New York, 1986
Academic Background:
- Book: Montessori, Dewey, and Capitalism (currently under review at SUNY Press)
- Book: In Defense of Advertising (Westport, CT: Quorum Books, 1994)
- Journal Article: "Reisman's Net Consumption, Net Investment Theory of Aggregate
- Profit," American Journal of Economics and Sociology, in press, to appear spring 2004
- Paper: "A Critique of 'Is Business Bluffing Ethical?,'" presented at the Marketing Educators' Association conference, April 2002
- Business Experience: 7-1/2 years in direct marketing and public relations service
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