FOOD MARKETING AND AGRIBUSINESS MANAGEMENT

Table of Contents

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Core Courses for Major

Required of all students. A 2.0 cumulative GPA is required in core courses including option courses for the major in order to receive a degree in the major.

Support and Elective Courses

Required of all students. A 2.0 cumulative GPA is required in core courses including option courses for the major in order to receive a degree in the major.

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General Education Courses

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Agricultural Business Management Minor

Accounting for Agribusiness	FMA	324	(4)
Financial Analysis for Agribusiness I	FMA	326	(4)
Agribusiness Enterprise Management	FMA	328	(4)

Select 20 units from the following:

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International Agricultural Business Management Minor

Global Resources for Food	IA	101	(4)
California and World Agriculture	FMA	410	(3)
International Food and Agribusiness Marketing	FMA	330	(3)
Agricultural Policy in Developing Nations	IA	362	(4)
Food and Agricultural Marketing Applications	FMA	405	(4)
Assessing International Agrimarketing Opportunities	FMA	431	(4)
Internship in Food MKTG and Agribusiness	FMA	441/442	(2-3)
Select two courses*			(6-8)
Total Units			30-33

*1. College of Agricultural majors can take either
    a. Two FMA courses or
    b. Two internationally-oriented College of Business courses or
    c. One of each

2. Non-College of Agriculture majors must take two non-FMA College of Agriculture courses to provide technical expertise.

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Course Descriptions

All Departmental offerings may be taken on a CR/NC basis except for majors in the department.

FMA 200 Special Problems for Lower Division Students (1-2)
Individual or group investigation research, studies or surveys of selected problems. Total credit limited to 4 units, with a maximum of 2 units per quarter.

FMA 201 Managing Agribusiness Organizations (3)
A comprehensive overview of management fundamentals emphasizing the study of management and business organizations in the contemporary food and agricultural system. Includes various management theories, approaches and techniques and how they might be applied to organizations within the food and agricultural system. The conflict between organizational and personal values will also be covered. 3 lectures.

FMA 225 Sales and Advertising Management (4)
Industry-sponsored agricultural advertising programs; tools of publicity, merchandising and public relations. Detailed examination of local types of advertising media, and rates for short, seasonal promotions. Advertising provisions of marketing orders. Seminar type discussions and guest speakers. 4 lecture discussions.

FMA 299/299A/229L Special Topics for Lower Division Students (1-4)
Group study of a selected topic, the title to be specified in advance. total credit limited to 8 units, with a maximum of 4 units per quarter. Instruction is by lecture, laboratory, activity, or a combination.

FMA 304 Food and Agribusiness Marketing (4)
Economic aspects of marketing agricultural products. Problems and alternative solutions of varous marketing institutions. Current trends and developments in California product marketing. 4 lectures. Prerequisite:EC 201 or permission of the instructor.

FMA 305 Agricultural Commodity Marketing and Futures Trading (3)
Principles of marketing agricultural commodities. Understanding the operation of commodity markets,developing marketing strategies and learning the mechanics of future trading. application for specific commodities. 3 lectures.

FMA 306 Wholesaling and Retailing of Food Products (4)
Principles and practices of distributing food prodcts from producer to consumer; buying, assembling, transporting, handling, receiving and merchandising. Functions of wholesalers and intermediate handlers, chain stores, food brokers, jobbers. Operating costs of retail stores; site selection; scheduling; management of store personnel; pricing, inventory control. 4 lectures.

FMA 310 Seminar in Food Agribusiness Management (3)
Seminar on special problems encountered in food and agribusiness management with an emphasis on the food consumer. Economic, social, cultural and demographic factors influencing consumer behavior and consumption patterns covered. Market surveillance techniques used by managers will also be discussed. 3 lecture discussions. Prerequisite: Junior status or food/agribusiness industry experience.

FMA 311 Applied Economics for Agribusiness (4)
Intermediate micro-economic theory applied to production and marketing problems in agriculture. 4 lectures/problem-solving. Prerequisite: EC 201 or consent of instructor.

FMA 313 Politics of Food and Agriculture (3)
The plitical framework affecting the food and agricultural system. Federal and state laws and regulations impacting agribusiness. Contemporary development and economic analysis of public programs and plicies. Current policies and programs as well as alternate policies evaluated. seminar discussions. Policy case studies. 3 lecture discussions. Prerequisitie: EC 201 or consent of instructor.

FMA 324 Accounting for Agribusiness (4)
Emphasis on the practical applications of accounting information for managers of food marketing and agribusiness management. Analysis of accounting data and its meaning for management and financila decisions. Includes the basics of recording transactions as well as accounting for assets, liabilities, owner's equityand net income, and the interpretation of this information. 4 lectures/ problem-solving.

FMA 326 Financial Analysis for Agribusiness I (4)
Techniques of financial analysis. To include capital budgeting, sources of loans for agribusiness, analysis of financial statements, credit instruments, risk and insurance for agriculture, farm credit system. 4 lectures/problem-solving. Prerequisite: FMA 324.

FMA 327 Financial Analysis for Agribusiness II (3)
Coontinuation of FMA 326. Financial forecasing, leverage and growth, further topics in the time value of money, working capital management, financing operations. 3 lectures. Prerequisite: FMA 326.

FMA 328 Agribusiness Enterprise Management (4)
Criteria for decision making involving food and agribusiness enterprises. Case studies used. Budgeting processes, credit use, and feasibility analysis. Source of economic information. Introduction to simulation of management process. Seminar discussions and feasibility study prepared. 4 lectures.

FMA 329 Equine Enterprise Management (3)
Equine enterprise analysis with emphasis on capital acquisition, leasing, land acquisition, legal problems and labor problems. 3 lectures. Prerequisites: FMA 328, AVS 125/125L.

FMA 330 International Food and Agribusiness Marketing (4)
Marketing of food, fiber and horticulture products in foreign markets. Special emphasis on selecting export markets, procedures for establishing contacts, promotion, financing, insuring, shipping tariffs, customs, regulations and other matters related to food and fiber products. Management practices and problems of firms involved in exporting and importing textiles and garments, livestock, fruits, vegetables, grains and other food and fiber products. 4 lecture discussions.

FMA 331 Apparel Importing and Exporting (4)
Fundamentals of apparel importing and exporting. Analysis, planning and implementation of strategies for global marketing of apparel. Management practices and issues facing firms that are involved in the importing and exporting of apparel. 4 lecture discussions. Prerequisite: course in microeconomics or marketing would be desirable but not required.

FMA 350/LIS 350 Water and Civilization (4)
Water and its relationship to civilization from ancient history to madern developments. Survey of global water resources and current issues of distribution, relationship to economic development, and the environment. Analysis of state and regional water supplies, water districts. Determination of water requirements for agriculture in arid and humid regions.

FMA 360 Agricultural Cooperatives (4)
Structure, management and organization of the Agricultural Cooperative with empasis upon current management practice. Includes comparison of cooperative with other business forms, ideals, history, and progress of the cooperative movement, problems in establishing a new cooperative, financing and membership problems. 4 lecture discussions.

FMA 375 Data Management for Agribusiness (4)
Principles and procedures involved in analysis of agricultural data for management. Includes single two-sample hypothesis testing for means and proportions. Chi-square, simple and multiple regression aand correlation. Microcomputer applications. 4 lectures/problem-solving.

FMA 376 Operations Management for Agribusiness (4)
Application of statistical and other quantitive techniques employed in agricultural economic and operations analysis. Areas covered include statistical forecasting, resource allocation, break-even analysis, project management, inventory control, total quality management (TQM), and quality control. 4 lectures/problem-solving. Prerequisite: FMA 375.

FMA 400 Special Problems for Upper Division Students (1-2)
Individual or group investigation, research, studies or surveys of selected problems. Total credit limited to 4 units , with a maximum of 2 units per quarter.

FMA 402 Agribusiness Personnel Management (4)
Management-employee relations and theory; employee motiviation; union and management relations; recruitment and selecton; performance appraisal; omuitos inivda and group incentive systems; employee counseling; labor legislation; wage determination and salary systems; employment and unemployment. Case studies analyzed. Seminar discussions held, role playing emphasized, guest speakers. 4 lectures.

FMA 405 Food and Agricultural Marketing Applications (4)
An application of theories, principles and procedures involved in developing a marketing strategy. Studdents will work as a team to develop a marketing plan for an agricultural product. Topics covered will include all aspects of food and fiber market strategy planning such as identifying a target market, analyzing market opportunities, developing a marketing mix, and completing a budget for the plan. Course requirement: Current NAMA membership. 4 lecture discussions.

FMA 406 Real Property Appraisal and Acquisition (3)
Principles, methods and techniques of appraising agricultural ral probery for loans, purchase and sale, tax assessments, condemnations, and other purposes. 3 lecture discussions.

FMA 410 Issues in California and World Agriculture (3)
Discussion and analyses of contemporary issees of the food and agricultural system in Clifornia and the world. Overview of principles and issues such as the resourse base, environmental and health consequences of production and marketing, internatil trade and free trade agreements, and designing an economically and environmentally sustainable food and agricultral system for Clifornia and the world. 3 lecture discussions. Prerequisites: IA 101, FMA 304, FMA 311, FMA 313

FMA 429 Equine Investment Management (3)
In-depth analysis of equine investments. Emphasis on capital acquisition, equine tax law, limited partnerships, joint ventures, and stallion or mare syndications. 3 lectures.

FMA 431 Assessing International Agrimarketing Opportunities (4)
Comparitive agribusiness systems and methods to assess international agribusiness trade and foreign investment opportunities. Analyzes the international forces with which the international agribusiness firm must contend and potential responses. Includes integration of foreign food and agricultural marketing, natural resource and production policies with impact on private sector reponses. Term project on a prduct and country required. 4 lecture discussions. Prerequisites: IA 101, FMA 300 or IA 362, and FMA 330, or equivalent.

FMA 441, 442 Internship in Food Marketing and Agribusiness (1-4) (1-4)
On-the-job training in agricultural business management providing collegiate level experience in food distribution, agricultural management. One unit credit for each 120 hours of experience and training. No more than 6 units of credit can be earned. Useful for preparation of senior project. Application to coordinator required during the quarter prior to the internship.

FMA 450 Agricultural Water Resource Management (4)
Water resource management applied to current issues. Water delivery systems in the U.S. and california, survey of water rights, water pollution, water conservation, food and agricultural system water use, and efficient water management. Includes water problems in developing nations. 4 lecture discussions.

FMA 461, 462 Senior Project (2)
Selection and completion of a project under faculty supervision. Projects typical of problems which graduates must solve in their fields of employment. Project results are presented in a formal report. Must be taken in sequence. not concurrently. Prerequisites: FMA 311, 324, 326, 375.

FMA 463 Undergraduate Seminar (2)
New methods and developments, practices, and procedures in the field 1 meeting. Prerequisite: senior project completed.

FMA 490 Senior Feasibility Study (3)
Selection and completion of a major feasibility study under faculty supervision. Prerequisites: FMA 311, 324, 376.

FMA 491 Senior Seminar I (2)
The first course in the capstone series for majors. Panel discussions and debates on current topics. Also includes career-related activities involving interviews with industry representatives and resume writing. 2 seminars. Prerequisite: FMA 490.

FMA 492 Senior Seminar II (2)
The second course in the capstone series for majors. Includes debates on current topics, case studies monitored by faculty in various specialties as well as industry representatives. Students will give video-taped presentation. 2 seminars. Prerequisite: FMA 491.

FMA 499/499A/499L Special Topics for Upper Division Students (1-4)/(1-4)/(1-4)
Group study of a selected topic, the title to be specified in advance. Total credit limited to 8 units, with a maximum of 4 units per quarter. Instruction is by lecture, laboratory, activity, or a combination of lecture and laboratory or activity. Prerequisite: permission of instructor.

FMA 575 Statistics for Agriculture (4)
A summary of statistical tools and techniques used in agriculture. Includes hypothesis testing, Chi Square, ANOVA, correlation, as well as simple and multiple regression. Application of computer to selected statistical techniques. Review of statistical literature from various fields of agriculture. Open to graduate students only. 4 lectures/problem solving. Prerequisite: STA 120 of equivalent.

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