California's apparel industry is
considered a trend setting influence in the domestic and international
fashion markets. California is the largest apparel manufacturing
state in the U.S. and in combination with the fashion retailing
industry provides a substantial number of jobs. Los Angeles is
the leading national center for apparel and fashion and careers
in the Los Angeles area are many and varied. The U.S. apparel
industry is moving into a new era of high technology systems for
innovative manufacturing and retailing processes are used to meet
the needs of a globally competitive marketplace.
Apparel and fashion industry careers require varying skills and
abilities. People with a creative flair do well in product development
and promotion whereas people with analytical skills excel in production,
market research and retail.
The Bachelor of Science in Apparel Merchandising and Management
has two Options: Apparel Production and Fashion Retailing. These
Options, similar at the freshman, sophomore and beginning junior
levels, diverge in the balance of upper division coursework into
one of two areas of specialization. The common core of courses
for the two Options provides graduates with a broad based interdisciplinary
educational background in apparel and fashion products as well
as manufacturing and retailing processes. Graduates will have
experience in all areas of the apparel chain including product
development, production, wholesale sales, distribution, retail
buying, selling, and promotion. Through a combination of coursework
and internship, graduates will be prepared for supervisory, managerial
and executive level career paths.
The apparel curriculum is a combination of theory and application
in both the classroom and on-the-job internships. An Apparel Industry
Advisory Board works closely with the apparel faculty in keeping
the curriculum current and providing internship opportunities.
Students are actively involved in the apparel industry and utilize
actual manufacturing and retarling facilities for first hand knowledge.
The apparel production option is endorsed by the American Apparel
and Footwear Association.
Students will work closely with their faculty advisors on career
counseling, scheduling and internship placement. They may also
participate in the student organization, the Apparel Merchandising
and Management Association, as well as many professional organizations
and events.
The Apparel Merchandising and Management major also offers a joint
minor in Fashion Merchandising with the International Business
and Marketing Department.
For more information, contact the Apparel Program Director in
Building 45 Room 104 at (909) 869-3377.
Any student who meets the CSU entrance requirements will be eligible
to enter this program. A student who successfully completes the
required units as described will be eligible for graduation.
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| Orientation to College |
AG 100 |
(1) |
| Fashion Industry |
AMM 101 |
(4) |
| Culture, People, and Dress |
AMM 108 |
(4) |
| Introduction to Textile Science |
AMM 160/160L |
(3/1) |
| Apparel Design Analysis |
AMM 210 |
(4) |
| Fashion Promotion |
AMM 230 |
(4) |
| Apparel Merchandising and Buying
I |
AMM 250 |
(4) |
| Apparel Product Analysis |
AMM 301/301A |
(2/2) |
| Apparel Product Develop I |
AMM 310 |
(3) |
| Visual Merch/Store Design I |
AMM 370/370A |
(2/1) |
| Internship |
AMM 442 |
(4) |
| Apparel Import & Export |
FMA 331 |
(4) |
| Apparel Production I |
AE/AMM 381/381L |
(3/1) |
| Managerial Statistics |
TOM 302 or |
(4) |
or Data Management for Agribusiness
|
FMA 375 |
(4) |
| Ethical Issues in Agriculture
|
AG 401 |
(4) |
Option Courses:
| Apparel Production II |
AE/AMM 481/481L |
(3/1) |
| Apparel Product Develop II |
AMM 314/314A |
(2/2) |
| Apparel Product Develop III |
AMM 410/410A |
(2/2) |
| Apparel Product Develop IV |
AMM 414/414A |
(2/2) |
| Apparel Product Develop Sim |
AMM 418/418A |
(2/2) |
| Product Control Lab |
ETP 276/286L |
(3/1) |
| Product & Facility Plan/Lab |
ETP 371/391L |
(3/1) |
| Industrial Costs &Controls |
IME 239 |
(3) |
Support Courses:
| Intro. to Microcomputers |
CIS 101 |
(4) |
| Foreign Languages (Spanish or Chinese) |
|
(4) |
Restricted Electives: Select 20 units from
the approved list
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Option Courses:
| Apparel Mercnadise Buying II |
AMM 350 |
(4) |
| Fashion Retailing I |
AMM 374 |
(3) |
| Visual Merch/Store Design II |
AMM 470/470A |
(2/1) |
| Fashion Retailing II |
AMM 474/474A |
(2/1) |
| Fashion Retailing Simulation |
AMM 478/478A |
(2/1) |
| Industrial Costs & Controls |
IME 239 |
(3) |
| Principles of Marketing Mgmt |
IBM 301 |
(4) |
| Marketing Strategy |
IBM 302 |
(4) |
Support Courses:
| Introduction to Microcomputers |
CIS 101 |
(4) |
| Foreign Languages (Spanish or Chinese) |
|
(4) |
Restricted Electives: Select 20 units from the approved list
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Area A
| 1 |
Freshman English |
ENG 104 |
(4) |
| 2 |
Select one course form approved
list |
|
(4) |
| 3 |
Select one course form approved
list |
|
(4) |
Area B
| 1 |
Introduction to Statistics |
STA 120 |
(4) |
| 2 |
Select one course form approved list |
CHM or PHY |
(4) |
| 3 |
Select one course form approved list |
|
(4) |
| 4 |
Select one upper division course form approved
list |
|
(4) |
Area C
| 1 |
Fine and Performing Art - any
Art course from list |
|
(4) |
| 2 |
Philosophy and History - any
course from list |
|
(4) |
| 3 |
Foreign Language - Spanish or
Chinese |
|
(4) |
| 4 |
Select one upper division course
form approved list |
|
(4) |
Area D
| Intro. to American Government |
PLS 201 |
(4) |
and United States History
|
HST 202 |
(4) |
| Agriculture and the Modern World |
AG 101 |
(4) |
| Select one course form approved list |
|
(4) |
| Select one upper division course form approved
list |
|
(4) |
Area E
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This interdisciplinary minor is designed
for students other than AMM majors who seek addition-al study
in the fashion industry. The minor provides students with a background
in both fashion as well as business to better prepare them to
seek employment in fashion related fields. The minor in Fashion
Merchandising is administered jointly by the Department of International
Business and Marketing and the Apparel Merchandising and Management
program in the College of Agriculture.
The attainment of a minor in fashion
merchandising is accomplished by appropriate selection, timely
scheduling and satisfactory completion of specifically designated
courses and electives totaling a minimum of 36 quarter units as
outlined below:
| Fashion Industry |
AMM 101 |
(4) |
| Apparel Design Analysis |
AMM 210 |
(4) |
| Apparel Importing and Exporting |
FMA 331 |
(4) |
| Principles of Marketing Mgmt |
IBM 301 |
(4) |
| Marketing Internship |
IBM 441/2 |
(4) |
| Select two courses from Group A ...................................
(8) |
| Select two courses from Group B or C..............................
(8) |
Group A
| Culture, People and Dress |
AMM 108 |
(4) |
| Fashion Promotion |
AMM 230 |
(4) |
| Apparel Product Analysis |
AMM 301/301A |
(2/2) |
Group B
| Professional Selling |
IBM 306 |
(4) |
| Retail Management |
MKT 308 |
(4) |
| Retailing Problems |
MKT 447 |
(4) |
Group C
| Intro to International Bus |
MHR 332 |
(4) |
| International Marketing Mgmt |
IBM 414 |
(4) |
| International Food and Agribusiness
Marketing |
IA/FMA 330 |
(4) |
| Strategy in Intl Mktg |
IBM 415 |
(4) |
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AMM 101 Fashion Industry (4)
History, development and scope of domestic and international fashion
industry, investigation of processes and career opportunities
in fashion design, production, wholesaling, retailing and promotion.
Oral and written findings on current topics relevant to the fashion
industry. 4 lecture/problem-solving.
AMM 108 Culture, People, and Dress (4)
Study of the interrelatedness of sociopsychological, economic
and political/religious influences on dress in historical perspective.
Cross-cultural analysis and interpretation of Western and non-Western
clothing behavior through written analysis papers. 4 lectures.
AMM 160/160L Introduction to Textile Science (3/1)
Introductory study of the chemical and physical properties of
textile fibers, dyes and finishes; fabric geometry including yam
and fabric structure; methodologies for evaluating textile properties
and performance; textile products as represented by technologies
of diverse cultures. 3 lectures, 1 three hour laboratory.
AMM 200 Special Study for Lower Division Students (1-2)
Individual or group investigation, research, studies or surveys
of selected problems. Total credit limited to 4 units, with a
maximum of 2 units per quarter.
AMM 210 Apparel Design Analysis (4)
Analyze design for profitable lines based on aesthetic, functional
and structural design factors. Use of art principles as applied
to clothing design and human body forms as they relate to target
customers. Written and oral projects. 4 lecture discussions
AMM 230 Fashion Promotion (4)
Principles and techniques of fashion writing, advertising, publicity
and special events to promote and increase sales in wholesaling
and retailing of apparel and related products. Written analysis
and presentation. 4 lecture/problem solving.
AMM 250 Apparel Merchandise Buying I (4)
Apparel and fashion buying in the retail environment. Role of
buyer and planner in merchandising and manufacturing.Sourcing,
pricing, and calculating apparel profitability. Written and oral
projects. 4 lecture-problem solving hours.
AMM 299/299A/299L Special Topics
for Lower Division Students (1-4)
Group study of selected topic, the title to be specified in
advance. Total credit limited to 8 units, with a maximum of 4
unites per quarter. Instruction is by lecture, laboratory, activity,
or a combination. Prerequisite: permission of instructor.
AMM 301/301A Apparel Product Analysis (2/2)
Analysis and comparison of techniques and equipment used to produce
apparel products. Manufacturing terms and construction methods
using industrial equipment. Written and oral projects. Concurrent
enrollment required. 2 lecture-problem solving hours, 2 two-hour
activities. Prerequisite: all lower division AMM courses or equivalent.
AMM 310/310 Apparel Product Development I (2/1)
Planning, developing, and presenting apparel product lines. Analysis
of goals, merchandising strategies and products line constraints.
Interrelationship of fashion information between fashion services,
apparel suppliers, retailers and consumers to developing apparel
products. Application of CAD technology. Written and oral projects,
2 lectures/problem solving, 1 two -hour activity. Concurrent enrollment
required. Prerequisite: all lower division AMM courses or equivalent.
AMM 314/314A Apparel Product Development II (2/2)
Principles and methods of developing apparel designs and specifications
used of CAD in executing product lines. Analysis of garment specifications
for sizing and construction based on intended performance. Analysis
of color and fabric development for quality and cost of product
lines. Written and oral analysis projects. Concurrent enrollment
required. 2 lectures/ problem solving, 2 two-hour activities.
Prerequisite: AMM 310.
AMM 350 Apparel Merchandising Buying II (4)
Intensive study of apparel buying processes, strategic planning,
assortment development and purchase order management. Written
analysis of competitive positioning, market share strategy and
sales forecasting. 4 lecture/ problem-solving hours. Prerequisite:
AMM 250 or equivalent.
AMM 370/370A Visual Merchandising/Store Design I (2/1)
Understanding of design principles and color theory as they relate
to display areas and interior design of stores. Analysis of their
use in merchandising of goods and customer appeal. Drawing of
floor plans, color boards and models. Written and oral projects.
Concurrent enrollment required. 2-1ecture problem-solving hours,
I two hour activity. Prerequisite: All lower division AMM courses
or consent of the instructor.
AMM 374 Fashion Retailing I (3)
A study of international fashion retailing including types of
stores, historical periods in store design, cultural differences
in consumers, and retail practices unique to various countries.
Written and oral projects. 3 lectures/problem solving. Prerequisite:
AMM 101 or consent of the instructor.
AMM 400 Special Study for Upper
Division Students (1-2)
Individual or group investigation, research, studies, or surveys
of selected problems. Total credit limited to 4 units, with a
maximum of 2 units per quarter.
AMM 410/410A Apparel Product Development III (2/2)
Development of apparel product prototypes, samplesand duplicates.Uses
of PDS technology in development of first pattern. Fit standards
and verification. Criteria for evaluation of apparel product prototypes,
samples and duplicates. Written and oral student projects and
presentations. Concurrent enrollment required. 2 lecture-problem
hours, 2 two-hour activities. Prerequisite: AMM 314/314A.
AMM 414/414A Apparel Product Development IV (2/2)
Principles of production pattern making, grading and marker making.
Evaluate patterns for construction methods and fabric performance.
Criteria for selection of marker system. Synthesize marker creation,
efficiency, parameters, and material utilization. Spreading, cutting
and final costing determinations. Written and oral analysis projects.
Concurrent enrollment required. 2 lecture-problem solving hours,
2 two-hour activities. Prerequisite: AMM 410./410A.
AMM 418/418A Apparel Product Development Simulation (2/2)
Comprehend process of problem solving with principles, procedures
and practices in producing an apparel line. Use of statistics
in quality management for revising apparel products lines to meet
consumer needs. Written and oral projects. Concurrent enrollment
required. 2 lectures, 2 two -hour. Prerequisite: AMM 414/414A.
AMM 442 Internship (1-8)
New, on-the-job professional experience related to apparel manufacturing
or fashion retailing. A valuable contribution toward career goals
based on completed coursework. Periodic analytical reports required.
Pre-requisite: Prior consent of faculty coordinator.
AMM 460/460L Advanced Textile Science (3/1)
Theoretical analysis of textile structures. Assessment of current
research and development in textiles. Evaluation of chemical and
physical properties of fibers, fabrics, dyes and finishes. 3 lectures,
1 three-hour laboratory. Prerequisite AMM 160/160L.
AMM 470/470A Visual Merchandising/Store Design II (2/1)
The study of space and lighting principles in store design and
product display. Guidelines and codes regulating the use of space
and lighting. The application of lighting to attract target customers,
provide a positive visual environment and sell merchandise. Written
and Oral projects. Concurrent enrollment required. 2 lectures/
problem solving, 1 two-hour activity. Prerequisite: AMM 370/370A.
AMM 474/474A Fashion Retailing II (2/1)
Use of case studies for overview and discussion from a management
perspective, including topics such as buying, promotion, quality
control apparel and retail design. Written and oral projects.
Concurrent enrollment required. 2 lectures/problem-solving, 1
two-hour activity. Prerequisite: all lower division AMM courses
and AMM 374 or equivalent.
AMM 478/478A Fashion Retailing (2/1)
Design and develop displays, department and store layouts using
principles and techniques of visual merchandising. Develop a buying
plan, identify vendors, and schedule promotions. Analyze existing
sites and critique case studies. Written and oral projects. Concurrent
enrollment required. 2 lecture/problem-solving, 2 two-hour activities.
Prerequisite: AMM 474/474A
AMM 481/481L Apparel Production
II (3/1)
Computer simulation or on-site evaluation of manufacturing systems
to analyze quick response modular manufacturing systems, bundle
systems, and UPS. Instrumentation and told to evaluate ergonomic
factors are studied. Software for utilization in total quality
management programs are introduced. 3 lectures/problem-solving,
1 three-hour laboratory. Prerequisite: AMM/AE 381/381L
AMM 499/499A/499L Special Topics
for Upper Division Students (1-4)
Group study of a selected topic, the title to be specified
in advance. Total credit limited to 8 unites, with a maximum of
4 units per quarter. Prerequisite: permission of instructor. Instruction
is by lecture, laboratory, activity, or a combination. Prerequisite:
permission of instructor.
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