Contents
Cal Poly Pomona

2012 WCFMC Vision and Rules

Vision and Mission

To prepare students for the rigors of full-time employment by having them complete a project that simulates expectations of the real world realities in the work force.

Benefits and Opportunities

This competition puts all the many classes and hours of class work together for a tangible outcome.  Students learn the most by actually putting into use methods taught in the classroom.

The leadership skills they exude with (their new honed presentation skills) is imperative for success.  Confidence is what sets apart many employees for a journey to the top of the corporate ladder.

Networking with the industry leaders.  Our list of sponsors are looking for interns and graduates to join their companies.  Bring your resume and network during the meals and bresks.

Fellowship among the students from different colleges opens many doors and opportunities for the students future.  Team members from your own team and from other teams are your future colleagues.

Awards

Awards Will Be Presented to 2- Year, 4-Year Western and International Divisions

Professionally Judged

  • 1st Place- $500 Dollars Per Team, Team Plaque.
  • 2nd Place- $300 Dollars Per Team, Team Plaque.
  • 3rd Place- $200 Dollars Per Team, Team Plaque.
  • All other teams will recieve team plaques.  the members of all the teams will also recieve individual trophies.

Student Judged

  • Student Judged Teams will Recieve a Plaque
  • Best PowerPoint Presentation– 1st and 2nd Prizes
  • Best Product or Product Most Likely to Succeed– 1st and 2nd Prizes
  • Most Innovative Marketing Idea- 1st and 2nd Prizes

Division Guidelines

There are two (2) different classifications 2-Year Colleges and 4-Year Colleges.  In the 4-Year division each college and team members can enter both the Western United States Division and the International Division.  Each team will present a proposed product or brand to a group of interested investors or to the board of directors of their company.

The presentation may use a visual computer program and each school is responsible for bringing their own equipment (computer, projector, whatever is needed).  A screen will be provided and set up in the competition room.

All of the college students must be in good standing and full-time students.  The  advisor and graduate students (4 Year Division) may assist in the development and may run the computer during the presentation, but are not allowed to serve as presenters or answer any questions.  All team members standing in front of the judges must have a speaking part and only speaking team members may answer judges questions.  Teams can be any size with the reminder that room size may limit the amount of space.  Props can be used, and are recommended in the room set up, but no handouts are to be given to the judges.  Food samples and packaging may be given to each judge during the presentation (note this is included in your 20 minutes).

In the 4-Year division do not use existing names or trademarks for the product, however, competitors may use existing names and trademarks.

Each team will have 5 minutes to set up the room before presenting.  At completion of presentation the room must be put back as it was found within 2 minutes.

The judges have 8 minutes to ask questions.  Audience members, except audience members with the presenting team, will exit the room before questions begin.

If a college/school has an emergency equipment failure they have a one time  additional 5 minutes to remedy the problem.

All score cards and rankings will be posted after the awards have been announced.

Student Judged College Requirements

Each school must have at least one representative observing each division entered throughout the entire competition (mandatory).  Each school must fill out a score sheet for best power point, best product or product most likely to succeed, and most innovative  marketing idea.  A sign-in sheet will be available to ensure that each team has a representative in the room at all times.  The primary goal is for the students to learn from each other.

Judging

Each college is encouraged to provide one judge for the competition.  Judges chosen are encouraged to have industry experience.  The organizing committee also invites industry experts to assist in judging.  The committee will provide at least 3 judges per division.   One panel for each division will be responsible for scoring all teams in their particular division. 

Judges will score each team individually on the provided score sheet.  There will be absolutely no discussion or talking between judges about any of the teams until their final ranked card is turned into the score keeper at the end of the competition. Judges will have an orientation meeting Saturday morning, March 20th.

  • A monitor will be placed in the room with the judges to ensure no conferencing about scoring or ranking.  After all teams have presented, each judge will then rank teams 1st through 8th place.  Scores will then be tallied by score keepers.
  • Order of presentation will be drawn by a team member from each college team at the Friday lunch and Saturday breakfast.
  • No talking or interaction with judges during set up.
  • A number 1 judge will be drawn for each division.
  • Schools will be given a 5 minute, 1 minute, 30 second, and 15 second time warning.  These will be written signs that will be held up by the room monitor.  Please do not ask the room monitor for other time intervals.

2-Year Judging and Scoring

2-Year College Division

Will be competing against 2-year colleges

The selected product for presentation may be a consumer food product or an input for a consumer food product.  Select an existing food product (example– milk, beef, baby food, oat flour, etc.) and design a one year new promotional campaign with a budget of $3 million dollars.

The product can be a national or regional but the campaign must be focused on the United States marketing segment west of the Mississippi River (including  Hawaii).

The promotion plan could include any of the following as well as new innovative ideas

  • Representatives
  • Public Relations
  • Brochures
  • Radio
  • Point-of Purchase Coupons     
  • Web
  • Magazines
  • Label
  • Direct Mail
  • Samples

2-Year Colleges

Ties will be broken by the addition of the *Position, Price, and Promotion score on all the judges score cards.

2-Year College Scoring-                                                                                                          Points

*Position, Price, and Promotion (score for tie-breaking)..........................................................60

           Promotion (include details of avenues chosen and cost of each)

Presentation......................................................................................................................................20
           Team synergy, speaking ability, eye contact, voice inflections, and confidence.

ANSWERS TO JUDGES QUESTIONS (8 minutes) excluding judge from the presenting College...............................................................................................................................................20

Total Points.....................................................................................................................................100

Penalties

Both divisions will have 20 minutes total to present their campaign to the judges and audience.  Penalty of 20 points is administered to participants if the presentation exceeds the time limit.  For each 30-second interval beyond 20 minutes, there is an additional 20 point penalty. Time will be cut off at 21 minutes.  Time begins when the first presenter starts speaking.  Each team will be given a 5 minute, 1 minute, 30 second, and 15 second time warning that faces the presenters so that they can see how much time is remaining.

4-Year Judging

Western United States and International Divisions

The selected product may be a consumer food product or an input for a consumer food product.  The objective of the plan should be to increase returns to your investors or board of directors.  It can be any of the following: a new product, an existing product that is being repositioned, a new market for the product, or a new use for an existing product. The Western United States product can be national or regional but the campaign must be focused on the United States marketing segment west of the Mississippi River (including Hawaii).  The International product must be an exportable product with the campaign focused on a foreign market.  The Western United States and International teams may be composed of the same members.  However, the Western United States and International team products must be distinctly different from one another. (Determination of distinctly different will be evaluated by the WCFMC Committee, any concerns with a possibility of conflict should be brought before the committee prior to the competition).

Penalties

Teams in both divisions will have 20 minutes total to present their campaign to the judges and audience.  Penalty of 20 points is administered to participants if the presentation exceeds the time limit.  For each 30-second interval beyond 20 minutes, there is an additional 20 point penalty. Time will be cut off at 21 minutes.  Time begins when the first presenter starts speaking.  Each team will be given a 5 minute, 1 minute, 30 second, and 15 second time warning  that faces the presenters so that they can see how much time is remaining

4-Year Western Division Scoring

4-Year Western Division - Ties will be broken by the addition of the *Position, Price, Place, Promotion score on all the judges score cards. If a tie still persists the number 1 judge total score ranking will be used to break the tie.

4-Year College Scoring-                                                                                                          Points      

Introduction...........................................................................................................................................5
        Product definition, goals, objectives, volume of sales, target market

Industry analysis and primary research.......................................................................................10

Market analysis .................................................................................................................................10
        Potential, Market Share, Need, Demographics,

Competitive Analysis........................................................................................................................10
       Compare to other substitute products & SWOT analysis

*Position, Price, Place, Promotion (score for tie-breaking)......................................................20
         Place include distribution channels, Promotion (include details of avenues chosen 

         and cost of each)

Financials...........................................................................................................................................15
         Must include for years 1, 2, & 3, gross sales, net sales, gross margin, expenses (i.e.

         administration and marketing), net profit (before taxes)  

Presentation.......................................................................................................................................20
         Team synergy, speaking ability, eye contact, voice inflections, and confidence

ANSWERS TO JUDGES QUESTIONS (5 minutes) judge from the

        presenting College may not ask questions........................................................................10

Total Points............................................................................................................................. 100

4-Year International Division Scoring

4-Year International Division- Ties will be broken by the addition of the *Position, Price, Place, Promotion  score on all the judges score cards. If a tie still persists the number 1 judge total score ranking will be used to break the tie.

4-Year College Scoring-                                                                                                         Points

Introduction...........................................................................................................................................5
         Product definition, goals, objectives, volume of sales, target market

Industry anaylsis..................................................................................................................................5

Market analysis..................................................................................................................................15
         Potential, Market Share, Need, Demographics

Competitive Analysis........................................................................................................................10
         Compare to other substitute products, SWOT analysis

*Position, Price, Place, Promotion (score for tie-breaking)......................................................20
         Place includes distribution channels (an emphasis– 10 points will be judged on

        distribution channels), Promotion (include details of avenues chosen and cost of

        each)

Financials...........................................................................................................................................15
         Must include for years 1, 2, & 3, gross sales, net sales, gross margin,expenses (i.e.

         administration and marketing), net profit (before taxes)  

Presentation.......................................................................................................................................20
         Team synergy, speaking ability, eye contact, voice inflections, and confidence

ANSWERS TO JUDGES QUESTIONS (5 minutes) judge from the

        presenting College may not ask questions.........................................................................10

Total Points............................... .................................................................................................100

 

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