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Cal Poly Pomona

WCFMC Past Winners

2010 WCFMC News

The sixth year of the Western Collegiate Food Marketing Competition was hosted by Fresno State. The competition was held at in the University Business Center on Fresno State campus March 20th, 2010. The competition had two divisions--4-Year International and 4-Year Domestic. The International Division first place winner was Fresno State.  The Domestic Division first place winner was Chico State. The dinner was sponsored by the Western Pistachio Association with a keynote address about the changing global marketplace for nuts.

 

2009 WCFMC News

For the fifth year Cal Poly Pomona has once again hosted the annual Western Collegiate Food Marketing Competition. The competition was held at in the Bronco Student Center on Cal Poly Pomona's campus April 18th, 2009. The competetion is made up of three seperate divisions, 2-Year Community College, 4-Year International, and 4-Year Western. The competing schools included California State University Chico, California State University, Fresno, California State Polytechnic University, Pomona, Great Basin College, Chaffey College, Consumnes River College.

Congratulations to all of the Winners!!!

      

4 - Year International Division

1st - California State Univ., Chico

  

4 - Year International Division

2nd - California State Univ., Fresno

 

      

2 - Year Community College

1st - Consumnes River College

 

    

  2 - Year Community College

2nd – Great Basin College

 

    

  4 - Year Western Division

1st Place - California State Univ., Chico

 

      

    4 - Year Western Division

2nd - California State Polytechnic University, Pomona

2008 WCFMC News

Cal Poly Pomona hosted the 4th annual Western Collegiate Food Marketing Competition. The competition was held at Cal Poly Pomona campus in the Bronco Union URSA Major on April 19th, 2008. This year the event continued to grow as even more colleges joined the three separate divisions. The divisions include 2-Year Community College, 4-Year International, and 4-Year Western. This year, participating schools included California State University Chico, New Mexico State University, Arizona State University, California State University, Fresno, California State Polytechnic University, Pomona, Great Basin College, Chaffey College, Consumnes River College and Colorado State University.

Congratulations to all of the Winners!!!

       4 - Year International Division

1st - California State Univ., Chico

   4 - Year International Division

2nd - Colorado State Univ.

       2 - Year Community College

1st - Chaffey College

       2 - Year Community College

2nd - Consumnes River College

       4 - Year Western Division

1st Place - California State Polytechnic University, Pomona

           4 - Year Western Division

2nd - California State Univ., Chico

California State University, Chico won first place in the 4-Year International Division for "Perk," their all-natural coffee additive which can also be consumed as is. It is bottled by a Japanese beverage company and will be sold through the extensive system of vending machines in Japan. It is primarily targeted towards on-the-go 18 to 24 years olds who are seeking a "natural energy boost" for the day's activities.

Colorado State University won second place for their product in the 4-Year International Division. Sold under the name, Purple Majesty, the team's product was purple potatoes from Australia. More to come...

Chaffey College received first place for their product "Good to go..." in the Community College 2-Year Division. Their product consisted of wholesome organic vending machine snacks which are also low in fat and high in energy. These snacks are directed towards middle school and high school students in the Los Angeles Unified School District. The snacks include a line of bars, snack mixes and pure fruit juices that "fill the void in the student's stomachs."

Consumnes River College placed second in the Community College 2-Year Division for their product, Moooorganic Beef Jerky. Their primary targets were NASCAR, minor league baseball and health gyms. Moooorganic Beef Jerky is for the individual who loves beef jerky, and wants a healthy, easy organic product that is both satisfying and nutritious.

California State Polytechnic University, Pomona won first place for their product in the 4-Year Western Division. Decadent Delights is name of their product which is a milk product based Gelato and is very similar to ice cream which is both healthy and tasty. The product is marketed under the name Gia Dolce. As well as targeting schools and grocery chains, the team plans on opening their own stores in the near future.

California State University, Chico took second place in the 4-Year Western Division.

Their product "Infused" combines two complimentary products into one convenient package with a handy recycled base. One half consists of extra virgin olive oil and the other half balsamic vinagrette. It is marketed towards middle and upper class consumers who appreciate fine gourmet foods and sold in gourmet supermarkets throughout California.

Student Judged - Most Innovative Marketing Team

4-Year Western Division - First Place: California State University, Chico

 Second Place Tie: New Mexico State University Team 1

                                        California State Polytechnic University, Pomona

4-Year International Division – First Place: Colorado State University

Second Place: California State University, Chico

2-Year – First Place: Consumnes River College

Second Place: Chaffey College

Student Judged - Best Power Point

4-Year Western Division - First Place: California State University, Chico

Second Place: Arizona State University

4-Year International Division – First Place: California State University, Chico

Second Place: Colorado State

2-Year – First Place: Chaffey College

Second Place: Consumnes

Student Judged - Product Most Likely to Succeed

4-Year Western Division - First Place: New Mexico State University Team 1

Second Place: California State Polytechnic University, Pomona

4-Year International Division – First Place: Colorado State

Second Place: California State University, Fresno

2-Year – First Place: Chaffey College

Second Place: Cosumnes River College

Poster Winners at the Luncheon - Sponsored by Hidden Villa Ranch

Lunch was all a buzz with activity from all the students working on an advertising piece for two new Hidden Villa Ranch egg products.  There were twelve tables with students and advisors grouped as teams.  Six were given one egg product and six were given another egg product.  The teams were challenged to design a print ad and slogan for the assigned product.

These team think tanks resulted in a number of innovative useable and practical advertising ideas.  Each member of the winning team received a gift certificate to Starbucks.

The First Place Team was...

Linzie Amick- New Mexico State University (Team 2)

Daniel Swift (Advisor)- Chaffey College

Meghan Wheeler- Great Basin College

Benjamin Gruler- Arizona State University

Juliana Say-Redento- Chaffey College

The Second Place Team was...

Alice Wu- Chaffey College

Michael Caposella- California State University, Fresno

Stephanie Horton- California State University, Chico

Shawna McLain- New Mexico State University (Team 1)

Jordan Twycross- California State Polytechnic University, Pomona

Colleen Barlett- California State University, Chico

Howard Lewis Jr. (Advisor)- Cosumnes River College

2007 WCFMC News

The 3rd annual Western Collegiate Food Marketing Competition took place in Anaheim, California on March 7, 2007 in conjunction with SCIFTS Suppliers Night. This year the event continued to grow as even more colleges joined the three separate competing divisions: 2-Year College, 4-Year International and 4-Year Western. The competition expanded to include colleges and universities from five western states; Arizona, California, Colorado, Nevada and Oregon.

The teams presented comprehensive business/marketing plans for an array of new food products. A corporate/industry panel of judges from various local companies judged each team's 20-minute business plan presentation.

1st Place 4-Year International Division

California State University, Chico

2nd Place 4-Year International Division

University of Nevada, Reno

1st Place 4-Year Western Division

California State University, Chico

2nd Place 4-Year Western Division

Colorado State University

1st Place 2-Year Division

Chaffey College

2nd Place 2-Year Division

Rio Hondo College

At the end of the day, California State University, Chico succeeded in winning both the 4-Year International and 4-Year Western Divisions. A new-comer, Chaffey College, took first place in the 2-Year Division.  The 4-Year Western Division also saw Colorado State University place second while California Polytechnic State University, San Luis Obispo and two separate teams from Portland State University rounded out the top five. In the 4-Year International Division, the University of Nevada, Reno placed second and California State Polytechnic University, Pomona, Arizona State University and Great Basin College of Agriculture finished in the top five. Rio Hondo College took second in the 2-Year Division and Cosumnes River College placed in the top five.

California State University, Chico Wins both 4-Year Divisions

California State University, Chico won first place in the International Division with the “Sprinx cookie toolkit.” This toolkit (containing cookies, frosting and sprinkles) being targeted to Canadian mothers is a creative alternative to lunchtime and on-the-go snacking for kids. Team Members Included - Annie Maddalena, William Weese, Brian Greathouse, and Colleen Bartlett.

Cal State Chico placed first in the Western Division with “Bliss” - “Purely for Pleasure.” This product incorporates three US grown strawberries with 2 ounces of gourmet whipped decadent specialty dark chocolate displayed in a luxurious package. Team Members Included - Jeff Alves, Heather Clement, Jayme Crank, Scott Cummings, Erica Flores, and Nicolina Prestininzi.

Chaffey College won first place for “The cHocolate GardeN”, which “provides chocolate lovers with a sustainable, fresh, organic and natural vitamin filled chocolate”. Team members included – Jeff Chavis, Joshua Furman, Luciana Leal, Daniel Swift, Advisor.

Student Judged Winners

MOST INNOVATIVE MARKETING IDEA

4-Year Western Division - First Place Tie

  • Colorado State University
  • Portland State University “Bars” Team

Second Place Tie

  • Portland State University “Burgers”
  • California State University, Chico

4-Year International Division – First Place: University of Nevada, Reno

Second Place: California State University, Chico

2-Year – First Place: Chaffey College

Second Place: Rio Hondo College

BEST POWERPOINT

4-Year Western Division - First Place: Colorado State University

Second Place Tie: both Portland State University teams

4-Year International Division – First Place: California State University, Chico

Second Place: Arizona State University

2-Year – First Place: Rio Hondo College.

Second Place: Cosumnes River College

PRODUCT MOST LIKELY TO SUCCEED

4-Year Western Division - First Place: Colorado State University

Second Place: Portland State University (Bars)

4-Year International Division – First Place: Arizona State University

Second Place: California State University, Chico.

2-Year – First Place: Chaffey College

Second Place: Cosumnes River College

2006 Competition Winners

In the 2-Year College Division, Cosumnes River College received the first place award for marketing Sterling Cavier. Rio Hondo College went home with the second place award for Tecate's Best Salsa.

Colorado State University was awarded first place in the International Division for their campaign on exporting Mi Goodness, a millet bar, exported to Japan. Cal Poly Pomona received a second place award for exporting dried onions to Sweden.

In the 4 Year College Western Division, Cal Poly Pomona, with their product Atomic Duo – Atomic Cannonballs (packaged fresh fruit) and Atomic Splash (a sports drink) was awarded first place. University of La Verne's product, yogurt covered bananas called “Grananas”, took second place. The remaining Top Five winners were New Mexico State, California State University, Chico and University of Nevada, Reno.

Most Innovative Marketing Idea

  • First: California State University, Chico
  • Second: University of La Verne

Best PowerPoint

  • First: California State Polytechnic University , Pomona
  • Second: University of Nevada , Reno

Best Product or Product Most Likely to Succeed

  • First: University of Nevada, Reno
  • Second: University of La Verne

2005 Competition Winners

Brigham Young University, with their product Frooshi (a sushi roll for dessert) took first place with Cal Poly Pomona's Ice Cream Plant and Parlor taking second place. CSU Chico, University of the Pacific, and CSU Fullerton complete the list of the top five awardees.

The students also held their own judging of each other awarding 1 st place awards to Cal Poly Pomona for Best Powerpoint and Most Innovative Marketing Idea, while awarding a 1 st place award to Brigham Young University for Best Product or Product Most Likely to Succeed.

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