WCFMC News

 

Tentative Schedule 2009

April 17th	Friday
5:00 pm	Cal Poly Pomona Tour
6:00 pm	Agriscapes- Barbecue Dinner & Industry Speaker
April 18th	Saturday
7:45 am	Bronco Union- URSA Major Lobby, Check-in
7:45 am	Bronco Union URSA Major- Breakfast, Order of Draw, Judges Briefing & Student Briefing
9:00 am	Bronco Union URSA Major- 2-Year Colleges(Community Colleges) followed by 4-Year International Division
12:00 pm	Bronco Union URSA Major- Lunch & Activities Sponsored by Hidden Villa Ranch
1:30 pm	Bronco Union URSA Major- 4-Year Western College Division Continued
5:00 pm	Pizza & Awards

2008 WCFMC News

Cal Poly Pomona hosted the 4th annual Western Collegiate Food Marketing Competition. The competition was held at Cal Poly Pomona campus in the Bronco Union URSA Major on April 19th, 2008. This year the event continued to grow as even more colleges joined the three separate divisions. The divisions include 2-Year Community College, 4-Year International, and 4-Year Western. This year, participating schools included California State University Chico, New Mexico State University, Arizona State University, California State University, Fresno, California State Polytechnic University, Pomona, Great Basin College, Chaffey College, Consumnes River College and Colorado State University.

Congratulations to all of the Winners!!!

California State University, Chico won first place in the 4-Year International Division for "Perk," their all-natural coffee additive which can also be consumed as is. It is bottled by a Japanese beverage company and will be sold through the extensive system of vending machines in Japan. It is primarily targeted towards on-the-go 18 to 24 years olds who are seeking a "natural energy boost" for the day's activities.

Colorado State University won second place for their product in the 4-Year International Division. Sold under the name, Purple Majesty, the team's product was purple potatoes from Australia. More to come...

Chaffey College received first place for their product "Good to go..." in the Community College 2-Year Division. Their product consisted of wholesome organic vending machine snacks which are also low in fat and high in energy. These snacks are directed towards middle school and high school students in the Los Angeles Unified School District. The snacks include a line of bars, snack mixes and pure fruit juices that "fill the void in the student's stomachs."

Consumnes River College placed second in the Community College 2-Year Division for their product, Moooorganic Beef Jerky. Their primary targets were NASCAR, minor league baseball and health gyms. Moooorganic Beef Jerky is for the individual who loves beef jerky, and wants a healthy, easy organic product that is both satisfying and nutritious.

California State Polytechnic University, Pomona won first place for their product in the 4-Year Western Division. Decadent Delights is name of their product which is a milk product based Gelato and is very similar to ice cream which is both healthy and tasty. The product is marketed under the name Gia Dolce. As well as targeting schools and grocery chains, the team plans on opening their own stores in the near future.

California State University, Chico took second place in the 4-Year Western Division.

Their product "Infused" combines two complimentary products into one convenient package with a handy recycled base. One half consists of extra virgin olive oil and the other half balsamic vinagrette. It is marketed towards middle and upper class consumers who appreciate fine gourmet foods and sold in gourmet supermarkets throughout California.

Student Judged - Most Innovative Marketing Team

4-Year Western Division - First Place: California State University, Chico

 Second Place Tie: New Mexico State University Team 1

                                        California State Polytechnic University, Pomona

4-Year International Division – First Place: Colorado State University

Second Place: California State University, Chico

2-Year – First Place: Consumnes River College

Second Place: Chaffey College

Student Judged - Best Power Point

4-Year Western Division - First Place: California State University, Chico

Second Place: Arizona State University

4-Year International Division – First Place: California State University, Chico

Second Place: Colorado State

2-Year – First Place: Chaffey College

Second Place: Consumnes

Student Judged - Product Most Likely to Succeed

4-Year Western Division - First Place: New Mexico State University Team 1

Second Place: California State Polytechnic University, Pomona

4-Year International Division – First Place: Colorado State

Second Place: California State University, Fresno

2-Year – First Place: Chaffey College

Second Place: Cosumnes River College

Poster Winners at the Luncheon - Sponsored by Hidden Villa Ranch

Lunch was all a buzz with activity from all the students working on an advertising piece for two new Hidden Villa Ranch egg products.  There were twelve tables with students and advisors grouped as teams.  Six were given one egg product and six were given another egg product.  The teams were challenged to design a print ad and slogan for the assigned product.

These team think tanks resulted in a number of innovative useable and practical advertising ideas.  Each member of the winning team received a gift certificate to Starbucks.

The First Place Team was...

Linzie Amick- New Mexico State University (Team 2)

Daniel Swift (Advisor)- Chaffey College

Meghan Wheeler- Great Basin College

Benjamin Gruler- Arizona State University

Juliana Say-Redento- Chaffey College

The Second Place Team was...

Alice Wu- Chaffey College

Michael Caposella- California State University, Fresno

Stephanie Horton- California State University, Chico

Shawna McLain- New Mexico State University (Team 1)

Jordan Twycross- California State Polytechnic University, Pomona

Colleen Barlett- California State University, Chico

Howard Lewis Jr. (Advisor)- Cosumnes River College

 

2007 WCFMC News

The 3rd annual Western Collegiate Food Marketing Competition took place in Anaheim, California on March 7, 2007 in conjunction with SCIFTS Suppliers Night. This year the event continued to grow as even more colleges joined the three separate competing divisions: 2-Year College, 4-Year International and 4-Year Western. The competition expanded to include colleges and universities from five western states; Arizona, California, Colorado, Nevada and Oregon.

The teams presented comprehensive business/marketing plans for an array of new food products. A corporate/industry panel of judges from various local companies judged each team's 20-minute business plan presentation.

1st Place 4-Year International Division California State University, Chico	2nd Place 4-Year International Division University of Nevada, Reno
1st Place 4-Year Western Division California State University, Chico	2nd Place 4-Year Western Division Colorado State University
1st Place 2-Year Division Chaffey College	2nd Place 2-Year Division Rio Hondo College

At the end of the day, California State University, Chico succeeded in winning both the 4-Year International and 4-Year Western Divisions. A new-comer, Chaffey College, took first place in the 2-Year Division.  The 4-Year Western Division also saw Colorado State University place second while California Polytechnic State University, San Luis Obispo and two separate teams from Portland State University rounded out the top five. In the 4-Year International Division, the University of Nevada, Reno placed second and California State Polytechnic University, Pomona, Arizona State University and Great Basin College of Agriculture finished in the top five. Rio Hondo College took second in the 2-Year Division and Cosumnes River College placed in the top five.

California State University, Chico Wins both 4-Year Divisions

California State University, Chico won first place in the International Division with the “Sprinx cookie toolkit.” This toolkit (containing cookies, frosting and sprinkles) being targeted to Canadian mothers is a creative alternative to lunchtime and on-the-go snacking for kids. Team Members Included - Annie Maddalena, William Weese, Brian Greathouse, and Colleen Bartlett.

Cal State Chico placed first in the Western Division with “Bliss” - “Purely for Pleasure.” This product incorporates three US grown strawberries with 2 ounces of gourmet whipped decadent specialty dark chocolate displayed in a luxurious package. Team Members Included - Jeff Alves, Heather Clement, Jayme Crank, Scott Cummings, Erica Flores, and Nicolina Prestininzi.

Chaffey College won first place for “The cHocolate GardeN”, which “provides chocolate lovers with a sustainable, fresh, organic and natural vitamin filled chocolate”. Team members included – Jeff Chavis, Joshua Furman, Luciana Leal, Daniel Swift, Advisor.

Student Judged Winners

MOST INNOVATIVE MARKETING IDEA

4-Year Western Division - First Place Tie

• Colorado State University
• Portland State University “Bars” Team

Second Place Tie

• Portland State University “Burgers”
• California State University, Chico

4-Year International Division – First Place: University of Nevada, Reno

Second Place: California State University, Chico

2-Year – First Place: Chaffey College

Second Place: Rio Hondo College

BEST POWERPOINT

4-Year Western Division - First Place: Colorado State University

Second Place Tie: both Portland State University teams

4-Year International Division – First Place: California State University, Chico

Second Place: Arizona State University

2-Year – First Place: Rio Hondo College.

Second Place: Cosumnes River College

PRODUCT MOST LIKELY TO SUCCEED

4-Year Western Division - First Place: Colorado State University

Second Place: Portland State University (Bars)

4-Year International Division – First Place: Arizona State University

Second Place: California State University, Chico.

2-Year – First Place: Chaffey College

Second Place: Cosumnes River College

 

For Questions Contact Nancy Merlino, WCFMC Chair

(714) 401-6399 fax (909)869-4454

or namerlino@csupomona.edu