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Jon C. Phillips

Jon C. Phillips Title: Assistant Professor, Food Marketing and Agribusiness Management, and Director, Center for Food Marketing and Agribusiness Solutions

Department: Food Marketing and Agribusiness Management

Room: 2-117

Phone: (909) 869-3721

E-mail: jcphillips@csupomona.edu

Education:

MICHIGAN STATE UNIVERSITY East Lansing, MI
Doctor of Philosophy (Ph.D.) in Agricultural Economics.

WESTERN MICHIGAN UNIVERSITY Kalamazoo, MI
Master of Arts (MA) in Economics.

WAYNE STATE UNIVERSITY Detroit, MI
Master of Business Administration (MBA).

UNIVERSITY OF MICHIGAN Ann Arbor, MI
Bachelor of Business Administration (BBA) with distinction.

Biography:

Dr. Phillips joined the faculty in September, 2002. Prior to this appointment, he was an adjunct instructor at a number of other colleges and was a research assistant in agricultural economics for six years. He also worked for about five years as a quality assurance professional in the defense and automotive industries. Dr. Phillips has been involved in several applied agribusiness research projects. These include a supply-and-demand study for the North American frozen potato industry and a marketing feasibility study for a group of organic vegetable producers. Dr. Phillips has made research presentations at regional, national, and international conferences. He currently teaches classes in several fields related to agribusiness, including marketing, management, accounting, and finance. In addition to teaching, Dr. Phillips is developing a Center for Food Marketing and Agribusiness Solutions and is serving as its director.

Research Interests:

Country of Origin Labeling
Agribusiness Strategy
Marketing Organic Produce
Industry Studies

Publications:

Phillips, Jon C., and Jolley, William (2004). "Major Factors Influencing the Competitiveness of the California Strawberry Subsector," Selected Paper for the 2004 Western Coordinating Committee for Agribusiness WCC-72 Meeting.

Phillips, Jon C. and Peterson, Chris (2003). "Differentiated Agricultural Products and Business Strategies for Agricultural Producers: An Empirical Study," Center for Food Marketing and Agribusiness Solutions Applied Research Report #03-01.

Phillips, Jon C. and Peterson, Chris (2003). "Analysis of Strategic Marketing Decisions for Organic Agricultural Producers: A Case Study," Selected paper for the 2003 Western Coordinating Committee on Agribusiness WCC-72 Meeting.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=9945)

Phillips, Jon C. and Peterson, Chris (2002). "Inventorying Resources: An Application to Product-oriented Agriculture." Agricultural Economics Staff Paper #02-17, Department of Agricultural Economics, Michigan State University, East Lansing.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=5464)

Phillips, Jon C. and Peterson, Chris (2001). "Segmentation and Differentiation of Agri-Food Niche Markets: Examples from the Literature." Agricultural Economics Staff Paper #01-05, Department of Agricultural Economics, Michigan State University, East Lansing.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=2437)

Phillips, Jon C. and Peterson, Chris (2001). "Demand Overview for Organic Produce." Agricultural Economics Staff Paper #01-06, Department of Agricultural Economics, Michigan State University, East Lansing.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=2442)

Phillips, Jon C. and Peterson, Chris (1999). "Strategic Planning and Firm Performance: A Proposed Theoretical Model for Small Agribusiness Firms." Agricultural Economics Staff Paper #99-41, Department of Agricultural Economics, Michigan State University, East Lansing. (Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=1691)

Phillips, Jon C. (1998). "Analysis of Socioeconomic Data for the Southern Tier Cluster of Michigan Counties," Agricultural Economics Staff Paper #98-41, Department of Agricultural Economics, Michigan State University, East Lansing.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=1244)

Phillips, Jon C. (1998). "Analysis of Socioeconomic Data for the I-75 Cluster of Michigan Counties," Agricultural Economics Staff Paper #98-42, Department of Agricultural Economics, Michigan State University, East Lansing.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=1259)

Phillips, Jon C. (1998). "Analysis of Socioeconomic Data for the Western Upper Peninsula Cluster of Michigan Counties," Agricultural Economics Staff Paper #98-43, Department of Agricultural Economics, Michigan State University, East Lansing.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=1252)

Phillips, Jon C. (1998). "Analysis of Socioeconomic Data for the Value Added Agriculture Cluster of Michigan Counties," Agricultural Economics Staff Paper #98-44, Department of Agricultural Economics, Michigan State University, East Lansing.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=1255)

Phillips, Jon C. (1998). "Globalization and the Potential for Frozen Potato Processing in Mexico," Agricultural Economics Staff Paper #98-04, Department of Agricultural Economics, Michigan State University, East Lansing.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=1248)

Peterson, Chris, Schweikhardt, David, Masterovsky, Michael, Phillips, Jon C., and Schulz, Mary (1998). "Major Factors Affecting Demand and Supply for the Michigan Frozen Potato Industry," in the 1998 Potato Research Report, Dr. Richard Chase, editor, Michigan State University, East Lansing.

Peterson, Chris, Schweikhardt, David, Masterovsky, Michael, Phillips, Jon C., and Schulz, Mary (1997). "Demand and Supply Assessment for the Michigan Frozen Potato Industry," Agricultural Economics Staff Paper #97-47, Department of Agricultural Economics, Michigan State University, East Lansing.
(Available online at: http://agecon.lib.umn.edu/cgi-bin/pdf view.pl?paperid=920)

Experience:

Dr. Phillips has been involved in several applied agribusiness research projects. These include a supply-and-demand study for the North American frozen potato industry and a marketing feasibility study for a group of organic vegetable producers. He has been involved in several applied agribusiness research projects, and has made research presentations at regional, national, and international conferences.

Memberships:

Fresh Produce and Floral Council
American Agricultural Economics Association
Western Agricultural Economics Association
Food Distribution Research Society

Teaching Experience:

Courses taught at California State Polytechnic University, Pomona (2002-present):

Food and Agribusiness Marketing, Managing Agribusiness Organizations, Sales and Advertising Management, Accounting for Agribusiness, Seminar in Food and Agribusiness Management, Financial Analysis for Agribusiness, Special Problems for Lower Division Students, Special Problems for Upper Division Students.

Courses taught at other institutions:

Introduction to Business (seven sections), Quantitative Methods, Investments, Real Estate Investments, Mass Media, Financial Industries, Macroeconomics, and Statistical Process Control Techniques for Manufacturing.

Teaching Philosophy:

All students can learn.
The college experience, and courses in particular, should be learning-centered.
The educator should strive to inspire students to pursue knowledge related to the course on their own, like lighting a fire. This goal is contrasted to merely transmitting information. Students are expected to have an open, receptive, and inquisitive attitude regarding their education.
Students have a variety of learning styles (e.g., visual, auditory, and kinesthetic). As an instructor, I endeavor to ascertain what method(s) of instruction are best suited to the learning styles of students in each class. Then, I adjust presentation methods and other course variables so that students learn as much and as effectively as practicable. Further, many students have relevant knowledge and experiences related to course material. I seek to draw out that knowledge and experience to enrich the learning of everyone involved in the course.
Applied, action-oriented learning is a very useful form of education. At the same time, educational content should be founded in theory.
Students' growth, in addition to their achievement, should be rewarded.
Diversity enhances the learning process. The areas that differences may be manifest include, but are not limited to, the following: gender, age, race/color/ethnicity, sexual orientation, religion, physical disability, and economic status. Students and faculty should interact with each other in an atmosphere of mutual respect, with appreciation for individual differences.