Western Collegiate Food Marketing Competition

Nancy Merlino

Nancy Merlino-Lipscomb Title: Program Director, Food Marketing and Agribusiness Department & Chair, Western Collegiate Food Marketing Competition

Department: Food Marketing & Agribusiness Management/Ag Education

Room: 2-213

Phone: (714) 401-6399 cell

E-mail: namerlino@csupomona.edu

“I am a success when my students are employed and happy.”

N.M.

QUALIFICATIONS

Ability to interface effectively with students and faculty.
Expertise in motivating students and helping them achieve success.
Background provides real world business examples.
Experienced in curriculum planning and department management.
Excellent verbal communication skills.
Member of numerous Thesis and Research Project committees.

PROFESSIONAL EXPERIENCE

2001 to Present-California State Polytechnic University, Pomona- Program Director, Food Marketing and Agribusiness Management Department

Classes taught include- FMA 402 Personnel Management, FMA 405 Food and Agricultural Marketing Applications, FMA 499 Special Topics for Upper Division Students, FMA 441 Internship in Food Marketing and Agriculture, FMA 225 Sales and Advertising Management, FMA Research Project (Masters Students), and FMA 201Managing Agribusiness Organizations. Other duties include lead advisor and internship coordinator.

2005 to Present- Western Collegiate Food Marketing Competition, Chair

Collegiate competition designed to prepare students for the rigors of full-time employment by having them complete a business/marketing project that simulates expectations and real world realities in the work force.

2005 Summer- FFA Marketing Team, 2nd at Nationals, Louisville, Ky., Coach

Mingus Union High School, Cornville, AZ- Marketing Plan Career Development Event

1998-2001- University of Cincinnati- Raymond Walter Campus, Professor, College of Business
Classes taught include- Marketing Applications and Intro to Business Management

1995 to 1997 – California State Polytechnic University, Pomona- MBA Associate Director, College of Business
Oversight and management of the five off campus sites located throughout the Los Angeles area. Designed and implemented a marketing plan that doubled gross income. Additional responsibilities included budgeting, scheduling, hiring faculty, and recruiting students.

1996 to 1997 – California State Polytechnic University, Pomona- Professor, Food Marketing and Agribusiness Management Department
Classes taught include- Agriculture Business Management, Human Resource Management, Managing Agribusiness Organizations & California Water Resources

1995 and 1994 – California State Polytechnic University, Pomona- Adjunct Professor, College of Business
Classes taught include- Master of Business Administration, Management Policies and Strategies Practicum

1994 - California State Polytechnic University, Pomona- Adjunct Professor/Dr. Lady Hanson, College of Business
Classes taught include- Master of Business Administration, Organizational Management, Principles and Behavior Class

1994 - University of California Los Angeles (UCLA)- Team Member, Grant Proposal
Team member of a successful Grant Program for the Center for Clean Technology at UCLA's School of Engineering and Applied Science. Provided valuable advice and counsel to help shape the overall design of the program.

1991 to 1995 - United States General Accounting Office- Program Evaluator/Analyst
Primary job responsibility entails examining the budgets and effectiveness of federal programs. Designed, wrote and marketed several high profile reports recommending changes in programs and operations to improve economy, efficiency and effectiveness. Developed and presented numerous testimonies and briefings to United States Congressional Committees. Interacted with California Institute of Technology, U.S. Department of Energy, U.S. Environmental Protection Agency, California Regional Water Quality Control Board, Department of Defense, and local companies.

1987 to 1992 - L.A. County Fair- General Manager/Marketing Director, California Classic Exhibition Event
Identified and implemented areas of reorganization that resulted in profitability. Managed budget constraints and analyzed cost cutting measures. Designed and implemented a very successful marketing campaign that increased exhibitors and spectators. Conducted informational meetings to advertise the event. Supervised a staff of fifteen people.

1990 – California Polytechnic University, Pomona- Coordinator, International Agribusiness Trade & Investment Conference
Marketed conference at export association meetings. Designed program layout, recruited speakers, implemented mailings. The conference was in association with Export Managers Association of California, Agency for International Development, and the City of Los Angeles Export Office.

MARKETING TEAM ADVISOR, CAL POLY POMONA.

The team competes each year in a nationally recognized competition against other colleges and universities. The competition consisted of a detailed business/marketing plan, props, and a 20 minute presentation with visuals.

2007- Gold Eggs, WCFMC Top Five Winner International Division- Southern California eggs exported through the L. A. Port to Wan Chai, Hong Kong.

2006- Atomic Duo, WCFMC 1st place Winner and Best PowerPoint Presentation- The product consisted of Atomic Cannonballs (packaged grapes and oranges) and the Atomic Splash (a sports drink) targeted to the youth sports team snack market.

2006- Cascade Onions, WCFMC 2nd place Winner International Division- Dried onions exported to Sweden.

2005- The Giddy Up Ice Cream Parlor and Ice Cream Plant, WCFMC 2nd place Winner- Best PowerPoint Presentation, Most innovative Marketing Idea, and 2nd Best Product- The team designed an ice cream plant with full production capabilities to be located adjacent to the farm store. The Giddy Up Ice Cream Parlor was designed to be located in the Student Union next to the Gymnasium. The parlor had a team spirit behind the flavors and was designed to feature student teams and clubs.

2004- The Tres Hermanas Campaign, NAMA Semi Final Winner- A Hispanic owned Temecula winery designed three wines that would appeal to California’s 10.9 million Hispanic market. Rosalina, a Zinfanel Rose, Maria, a Muscat Cannelli, and Susana, a Petitie Syrah, three varietals pleasing to the Hispanic palate. The Hispanic market is expected to double by 2025, with Hispanics becoming the ethnic majority by 2015.

2003- More Milk More Profit Campaign, NAMA Semi Final Winner- SuperCalf a bottle fed milk replacer for dairy heifers that is natural and not genetically modified. Fed for the first 7 weeks it allowed dairy producers the highest possible milk production potential, increasing milk production by as much as 13,230 pounds over the cow’s lifetime. The campaign was nationwide emphasizing the top five dairy producing states: California, Wisconsin, New York, Pennsylvania and Minnesota.

2002- What’s Missing In Your Egg Campaign, NAMA Semi Final Winner- Eggsentials, the egg that contains 150mg of DHA and 6 IE of Vitamin E was marketed to California, Arizona, and Nevada. The research showed that DHA deficiencies are associated with attention deficit hyperactive disorder, cystic fibrosis, unipolar depression, aggressive hostility, cancer and Alzheimer’s disease. The egg was carried by retail stores and International House of Pancake restaurants

1997- Star Fruit Campaign, NAMA 3rd Place Winner- A Florida tropical fruit cooperative that marketed Star Fruit (Averrhoa carambola) to Florida, Georgia, South and North Carolina, Virginia, West Virginia, Washington D.C., Pennsylvania, Maryland, Delaware, New Jersey, New York and Massachusetts. The area encompassed 10,118 supermarket retailers and 5,991 restaurants.

EDUCATION

University of LaVerne

Doctoral Program in Organizational Leadership, Ed. D.

Anticipated Graduation- June 2009

California< State Polytechnic University, Pomona

1992 Master of Business Administration

(Most Outstanding MBA Student Award)

California State Polytechnic University, Pomona

1985 Bachelor of Science in Business - Agriculture Business Management

(Graduated Cum Laude)

Arizona State University, Tempe, Arizona

Business Management 2008-03-04/p>

2007 Learning Centered Workshop, Cal Poly Pomona

2006 Advising Workshop, Cal Poly Pomona

1993-1994 - University of California, Los Angeles UCLA Extension

Soil and Groundwater Remediation, Environmental Engineering

Environmental Aspects of Soils Engineering and Geology

1993- Western Education Water Foundation

Southern CA Colorado River Trip

Central CA Water Trip

Bay Delta Trip

Northern CA Trip

1993- Fred Pryor Seminars, Interpersonal Skills

PROFESSIONAL ACTIVITIES & AWARDS

2006- Cal Poly Pomona- Letter of Congratulations on the winning WCFMC Team, from Dean Wayne Bidlack
2006-2004 College of Agriculture Graduate Committee, Cal Poly Pomona
2005- Cal Poly Pomona- Letter of Recognition for dedication and devotion to the 1st Annual Western Collegiate Food Marketing Competition and congratulations to the student marketing team on their exemplary performance during the competition, from J. Michael Ortiz, President
2005- Cal Poly Pomona- Letter of Recognition for Coordinating the 1st Annual Western Collegiate Food Marketing Competition, from Tomas D. Morales, Provost
2005- FFA Presentation Judge
2004- College of Agriculture Graduate Committee, Cal Poly Pomona
2004- Invite Your Favorite Professor to Lunch Award- Acknowledging faculty members that have demonstrated fairness, sensitivity, respect, and encouragement toward international students not only to succeed in class but in their overall studies as well, Cal Poly Pomona
2004- Presidents Travel Fund Committee, College of Agriculture, Cal Poly Pomona
2003-2004- College of Agriculture Honors Committee, Cal Poly Pomona
2002- Thinking Out Of the Box Award- Food Marketing and Management Banquet, Cal Poly Pomona
1996- Commencement 1996 applauds your dedicated service award, College of Business Administration, Cal Poly Pomona
1995- Los Angeles United States General Accounting Office- Letter of Recognition for contributions toward the report and testimony on Base Closing and Cleanup Costs, from Victor Ell, Regional Manager
1995- United States General Accounting Office- Letter of Commendation for review of the environmental impact at closed military installations and subsequent testimony before the Subcommittee on Military Installations and Facilities, House Committee on National Security, from David R. Warren, Director, Defense Management and NASA Issues
1995- UCLA D.E.E.P.- Letter of Recognition from David Allen, Professor and Chair, Department of Chemical Engineering and Director
1994- Kansas City United States General Accounting Office- Letter of Recognition for participation and contributions to GAO’s DOD Environmental Issues strategic planning conference, from Virgil Schroeder, Issue Area Coordinator
1993- Congress of the United States- Letter of Commendation for excellent support at the hearing held by the Legislation and National Security Subcommittee on March 18, 1993, from John Conyers, Jr., chairman, Legislation and National Security Subcommittee
1993- U.S. House of Representatives- Letter of Commendation for efforts and contribution on the current status of the C-17 Aircraft Program, from Ronald V. Dellums, Chairman, Committee on Armed Services
1993- Letter of Commendation for analyzing technical issues and monitoring the extensive Flight Test Program for the C-17 program, from Bob G. Zimmerman, Director, C-17 Structural Design/Ground Test, McDonnell Douglas Corporation
1993- United States General Accounting Office- Letter of Commendation for her assistance in preparing testimony on the C-17 Airlifter and the McDonnell Douglas Corporation, from C.H. Bowsher, Comptroller General
1993- United States General Accounting Office- Letter of Commendation for her unselfish commitment of her time and their extraordinary expertise on C-17 aircraft acquisition matters, from Louis J. Rodrigues Director, SDP Issues
1993- Los Angeles United States General Accounting Office- Letter of Commendation for her direct contributions to the testimony regarding the status of the C-17 flight test program and the aircraft technical problems that the C-17 program has encountered, from Victor Ell, Regional Manager
1993- USAF- Letter of Commendation for C-17 contributions, from Brigadier General Kenneth Miller
1991- Los Angeles United States General Accounting Office- Special Commendation Award for outstanding efforts on the C-17 Assignment, from Victor Ell, Regional Manager
1991- Los Angeles United States General Accounting Office- Special Commendation Award for identifying, researching, analyzing and communicating many of the program’s technical/engineering problems has been exemplary, from Victor Ell, Regional Manager
International Arabian Horse Association, Denver, Colorado (Scholarship Committee 1989 to present)
Beta Gamma Sigma Honor Society Member for Collegiate Schools of Business

PUBLICATIONS AND SPEAKING

Southern California Institute of Food Technologists - Guest Speaker, April 2005
Hinnen, P., Tumler, P., Kunkle, G., Merlino, N., Hammons, R., Nelson, G., Markes, D., Erdman, E., Environmental Cleanup at DOD Better Cost-Sharing Guidance Needed at Government-Owned, Contractor-Operated Sites, United States General Accounting Office, Report to the Subcommittee on National Security, International Affairs, and Criminal Justice, Committee on Government Reform and Oversight, House of Representatives, March 1997
American Defense Preparedness Association 21st Environmental Symposium and Exhibition- Co-authored of two cost analyzes papers presented at the conference, 1995
Merlino, N., Women Working on Defense Issues, Panel Speaker, San Francisco DOD Conference, 1995
Merlino, N., California Water Issues, Presenter, Los Angeles United States General Accounting Office, 1995
Cooper, L., Rytel, T., Kunkle, G., Merlino, N., Harlow, C., Strong, J., Military Bases Environmental Impact at Closing Installations, United States General Accounting Office, Report to Congressional Requesters, 1995
Harlow, C., Viola, J., Van Wagner, S., Kunkle, G., Merlino, N., Environmental Cleanup Better Data Needed for Radioactively Contaminated Defense Sites, United States General Accounting Office, Report to the Chairman, Committee on Governmental Affairs, U. S. Senate, August 1994
Merlino, N., Groundwater Contamination, Los Angeles United States General Accounting Office Newsletter, 1994
VanWagner, S., Lance, N., Parker, J., Merlino, N., Bancroft, J., Military Airlift Status of C-17 Aircraft Development Program, April 1992
Van Wagner, S., Merlino, N., Military Aircraft C-17 Wing Flap Requires Additional Testing, United States General Accounting Office Report to the Secretary of the Air Force, July 1992

NATIONAL HORSE RIDING TITLES

1991- International Arabian Horse Association, Top Ten Half Arab Trail Horse

1991- International Arabian Horse Association, Top Ten Stock Horse AOTR

1988- Canadian Arabian National Horse Association, Top Ten Trail Horse

1988- Canadian Arabian National Horse Association, Top Ten Half Arab Hunter Pleasure

1985- Canadian Arabian National Horse Association, Reserve National Champion Stock Horse

1985- Canadian Arabian National Horse Association, Top Ten Open Western Pleasure

1985- International Arabian Horse Association, Top Ten A/O Western Pleasure 18 & over

1984- Canadian Arabian National Horse Association, Top Ten Western Pleasure 18 & over

1984- Canadian Arabian National Horse Association, Top Ten Open Western Pleasure

1983- International Arabian Horse Association, Top Ten A/O Western Pleasure 18 & over

1982- Canadian Arabian National Horse Association, Stock Horse Top Ten

1979- International Arabian Horse Association, Top Ten Stock Horse Open

1979- International Arabian Horse Association, Top Ten A/O Western Pleasure 18 & over

1976- International Arabian Horse Association, United States Stock Seat Equitation Champion