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Apparelscapes is a micro retail business run by AMM seniors
in the Fashion Retail option. The business is organized around
two distinct activities: the retail store operations and the
customized clothing business.
The store operations unit markets the AM2 clothing line through
retail shops on campus, the primary outlet being the Farm
Store at Kellogg Ranch. At the Apparelscapes mini-boutique
you can find student designed sweatshirts, t-shirts, yoga
pants, track jackets, shorts and more. Apparelscapes students
are responsible for visually merchandising and selling the
AM2 line.
The displays and merchandise assortment are updated every
two weeks by successive teams of students. Apparelscapes works
closely with store management to monitor sales performance
and quickly adjust merchandise assortments in response to
demand.
The customized clothing unit services a variety of on and
off-campus clients. At the Apparelscapes showroom, students
meet with campus clubs, departmental organizations and community
members to develop clothing and accessories with customized
designs. AMM students create the artwork on behalf of clients
and outsource embellishment processes, such as screen printing
and embroidery, and decoration with stones and sequins for
products such as caps, sweatshirts, pj’s, boxer shorts
and beach towels.
For more information about custom clothing call (909) 869-4950.
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