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Retail Students in Cal Poly Pomona's Apparel
Merchandising & Management (AMM) program gain experience
from “ApparelScapes”, a mini-store which offers
clothing and unique gift items. ApparelScapes is located inside
the Farm Store on campus.
Fashion Retailing students are responsible
for merchandising, displaying, inventory control, pricing,
and store management of AM2 apparel, our clothing line developed
by the Apparel Production students. We also feature gift merchandise.
The students gain experience in wholesale buying, working
with vendors, and attending trade shows. Designing, producing,
and merchandising this line is a real-world, hands-on opportunity
for our AMM students.
True to the university's learn-by-doing philosophy,
students in the Apparel Product Development Simulation class
are responsible for developing the AM2 clothing line from
concept to distribution. They prepare for this project through
a series of courses that expose them to concept design, computer
illustration, pattern making, fashion themes and colors, purchasing,
marketing, product development solutions and quality assurance.
After designs are approved, garments are manufactured at a
local clothing manufacturer that donates services to the AMM
department. Different AM2 clothing is sold at the University
Bronco Bookstore.
Proceeds from the clothing sales help to
pay for fabric and other program costs, but future plans include
using the money to create a student scholarship program.
Cal Poly Pomona’s rapidly growing AMM
program educates and prepares students for various positions
in the apparel field, including product development, apparel
engineering, sales, purchasing, and store management.
Thank you and special acknowledgement to
Panorama, March 2003 issue.
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