EBZ Core Courses
EBZ
301: Introduction to Electronic Business.
Technology underpinnings for eBusiness, impact
on other information systems within a business,
impact on business design and strategy including
how business strategy shapes and is now being
shaped by threats and opportunities in eBusiness, impact on the industries and markets, direct
marketing theory, business models for eBusiness.
EBZ 302: e-Business Technology.
Intensive survey of technologies used to support
all aspects of electronic business. Develop
a familiarity with the concepts, vocabulary
and tools of electronic business technology.
Hands-on projects covering these topics.
EBZ 303: e-Business Customer
Relationship Management. Critical role of
Life Time Value (LTV). Integration of management,
sales, marketing, finance, operations, IT
and ERP to create a true customer-centric
focus. Business-to-Business (B2B) and Business-to-Consumer
(B2C) markets. Development of 360-degree strategies
to achieve a competitive advantage through
quality customer relationships and long-term
profitability. Benchmarking and financial
metrics.
EBZ 304: e-Business-enabled
Supply Chain Management. Integration of internal
company resources to work effectively with
the external supply chain; e-business concepts
and Web technologies to manage the supply
chain; enhancement of company¡¯s overall performance
through improved manufacturing capability,
market responsiveness, and customer-supplier
relationships.
EBZ 305: e-Business Enterprise
Resource Planning. Automation and integration
of corporate functions via enterprise resource
technology software. Theory of and hands-on
practice with ERP software. ERP implementation
steps.
EBZ 306: e-Business Startup
and Development. Start up of Internet (dot-com)
companies and development of eBusiness capabilities
within existing enterprises, including identifying
business opportunities, developing and implementing
concepts, business planning, and obtaining
financial and investment support. Emphasis
on case analysis, including eBusiness failures
as well as successful ventures.
EBZ 466: e-Business Practicum.
Capstone course for e-business curriculum.
Practical, hands-on projects and / or applied
research that integrates concepts and techniques.
May also involve internships.
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