| Cal Poly Pomona | College of Business Administration |
 
 
Introduction

 
Introduction

E-Business is a fundamental new way of conducting business using the Internet, intranets, extranets, and related technologies . The term "e-business" was coined by Lou Gerstner, CEO of IBM. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.

E-business is more than just company wide e-commerce. It involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-Business empowers business partners along the supply chain, getting them more deeply involved in one's internal operations. E-Business implies that internal and outward-reaching processes becoming more streamlined, with significantly less paperwork, and operating 24/7 if necessary.

Electronic business requires transformation of existing business processes to network centered automation. Transformation is a business process that needs to be managed. To engage in e-Business, companies need to be able to unlock data in their back-end computers systems, so they can share information and conduct electronic transactions with customers, partners, and suppliers via the Internet. For most companies, engaging in e-Business means adopting new Internet-enabled business models - collaborative commerce, e-procurement and reverse auction, selling products directly to customers, liquidating of surplus goods, or joining in online purchasing cooperatives with their competitors, etc. Undoubtedly, embarking on an e-Business effort requires as much thinking about business strategy as it does about technology.

The complete Bachelor of Science degree consists of several blocks of mostly four-unit courses, summarized below:

 

The business core and support courses are a comprehensive grounding in all the fundamental business disciplines (the number of units are listed in parentheses):

      • EC 201 (4) Principles of Economics I
      • EC 202 (4) Principles of Economics II
      • STA 120 (4) Statistics with Applications
      • FRL 201 (4) Legal Environment of Business Transactions
      • ACC 207 (5) Financial Accounting for Decision-Making
      • ACC 208 (5) Managerial Accounting for Decision-Making
      • MHR 301 (4) Principles of Management
      • IBM 301 (4)Principles of Marketing Management
      • FRL 300 (3) Managerial Finance I
      • FRL 301 (3) Managerial Finance II
      • CIS 310 (4) Management Information Systems
      • TOM 301 (4) Operations Management
      • TOM 302 (4) Managerial Statistics
      • MHR 410 (4)
      • TOM 411/Strategic Management

Student in the e-Business concentration must take 28 units of foundation courses. These courses (see CORE COURSES) are meant to provide a common, baseline foundation in e-Business. These courses are by their nature interdisciplinary, cutting across functional areas and more reflective of the emerging network structures of the new business model.

The e-Business sub-area courses (20 units) provide more in-depth knowledge, skills, and abilities in a sub-area of emphasis. These areas of emphasis could be structured in several ways. Student must consult with an advisor in selecting these sub-area courses.

 
 
Technology and Operations Management Department, College of Business Administration
California State Polytechnic University, Pomona
Contact: hco@csupomona.edu (909)869-2732