Myong Jae (MJ) Lee, Ph. D

Associate Professor and Director of Graduate Studies
Office: 79B-2413
Email: mjlee@csupomona.edu
Phone: (909) 869-3158
Fax: (909) 869-4805

Dr. Myong Jae (MJ) Lee is an Associate Professor and the Director of Graduate Studies at The Collins College of Hospitality Management at Cal Poly Pomona. Dr. Lee brings an international perspective to his students from industry and teaching experiences gained at various workplaces and institutions. Prior to joining The Collins College faculty, he served as a Visiting Assistant Professor in the School of Hotel and Tourism Management at Hong Kong Polytechnic University where he taught several hospitality/tourism courses including “Lodging Operations Management,” “ Front Office Management,” “Service Quality in the Hospitality Industry,” “ Convention Planning & Event Management” and “ Exhibition Management .” While pursuing his Ph.D., he was an instructor at the Kansas State University , covering lodging and convention courses.

Prior to entering academe, he worked several years in the hospitality industry including Hilton and Aramark. Particularly, he spent three years at the Hilton Hotel & Conference Center at University of Houston as a Front Office Night Manager. At Hilton his primary responsibility was overseeing F/O night operations and night audit.

Dr. Lee has published more than 20 refereed journal articles in the areas of convention participation behaviors, customer satisfaction in the aviation industry, organizational behavior in the restaurant industry, event management, and hospitality and tourism education. He has also been a presenter at more than 17 professional and academic conferences. Currently, he is an editorial board member for the Event Convention Research, and serves as an ad hoc reviewer for a number of hospitality/tourism academic journals and conference proceedings, among which includes the Cornell Hotel and Restaurant Administration Quarterly, International Journal of Hospitality Management, Journal of Travel and Tourism Marketing, Management Research News, Journal of Convention & Event Tourism, ISTTE Conference, and Graduate Conference.

Education:

  • Kansas State University , Ph.D. (Foodservice & Hospitality Management)
  • University of Houston , MHM (Hospitality Management)
  • Kyonngi University , BS (Hotel & Restaurant Management)

Teaching, Research & Consulting Interests:

  • Hotel/Resort Operations Management
  • Hospitality and Tourism Marketing
  • Service Quality & Customer Satisfaction
  • Convention, Event & Exhibition Planning and Marketing
  • Research Methodology & Data Analysis

Selected Publications:

  • Lee, M. & Kang, Y. (2012). Subject areas and future research agendas in exhibition research: Exhibitors’ perspectives. Event Management. (In Press)
  • Lee, M., Kim, S., & Kim, W. (2012). Service employees’ organizational citizenship behaviors and customer-oriented behaviors: An accountability theory perspective. Journal of Foodservice Business Research. (In Press)
  • Lee, M., Seo, J., & Yeung, S. (2012). Comparing motives for exhibition participation: Visitors’ versus exhibitors’ perceptions. International Journal of Tourism Science. (In Press)
  • Kim, M., Lee, M., Lee, C., & Song, H. (2012). Does gender difference affect overseas travel? Applying the model of goal directed behavior. Asia Pacific Journal of Tourism Research. (In Press)
  • Lee C., Lee, M., & Yoon, S. (2012). Estimating the economic impact of convention and exhibition businesses using a regional Input-Output model: A case study of the Daejeon Convention Center in South Korea. Asia Pacific Journal of Tourism Research. (In Press)
  • Hyun, S., Kim, W., & Lee, M. (2011). Impact of advertising on patron’s emotion, perceived value, and behavioral intentions in the chain restaurant industry. International Journal of Hospitality Management, 30(3), 689-700.
  • Lee, M., Singh, N., & Chan, E. (2011). Perceived justice needs and recovery efforts in the hotel industry: A text-mining approach. Journal of Vacation Marketing, 17(3), 197-208.
  • Lee, M., Olds, D., & Lee, C. (2010). Why students choose a hospitality and tourism program: A study of undergraduate students in the United States. Journal of Hospitality & Tourism Education, 22(4), 20-26.
  • Lee, M., Yeung, S., & Dewald, B. (2010). An exploratory study examining the determinants of attendance motivations as perceived by attendees at Hong Kong exhibitions. Journal of Convention and Event Tourism, 11(3), 195-208.
  • Kim, W., Ok, C., & Lee, M. (2009). The relationships among the antecedents of organizational citizenship behaviors in foodservice businesses. Cornell Hospitality Quarterly, 50(2), 180-197.
  • Lee, K., Lee, M., & Kim, H. (2009). Effectiveness of events management curriculum as perceived by students and industry professionals. Journal of Hospitality, Leisure, Sports & Tourism Education, 8(2), 60-73.
  • Singh, N., & Lee, M. (2009). Theory construction: Convergence and congruency of pictorial destination images in DMOs’ Web sites and brochures. Journal of Hospitality Marketing and Management, 18(4), 845-858.
  • Kim, N., Kim, H. & Lee, M. (2009). An examination of the determinants of customer loyalty in the online travel industry: A comparative analysis in differences between groups based on technology readiness. Korean Journal of Hospitality Administration, 18(5), 121-144.
  • Lee, K., Lee, M., & Kim, H. (2008). Comparing perceptions of events management curriculum: A factor-correspondence analysis. Event Management, 12(2), 67-97.
  • Kim, S., Lee, M., & Chon, K. (2008). Study motivations and preferences in the Korean hospitality and tourism field. Journal of Marketing for Higher Education, 18(2), 216-239.
  • Lee, M., Kim, S., & Lo, A. (2008). Perceptions of hospitality and tourism students toward study motivations and preferences: A study of Hong Kong students. Journal of Hospitality, Leisure, Sports & Tourism Education, 7(2), 45-58.
  • Lee, M., & Back, K. (2008). Association meeting participation: A test of competing models. Journal of Travel Research, 46(3), 300-310.
  • Singh, N. & Lee, M. (2008). Exploring perceptions toward education in 3-D virtual environments: An introduction to “Second Life.” Journal of Teaching in Travel and Tourism, 8(4), 315-327.
  • Lee, M., & Lee, K. (2007). Convention and exhibition center development in Korea. Journal of Convention & Event Tourism, 8(4), 101-120.
  • Lee, M., & Back, K. (2007). Association members’ meeting participation behaviors: Development of meeting participation model. Journal of Travel & Tourism Marketing, 22(2), 15-33.
  • Lee, M., & Jang, S. (2007). Market diversification strategy and financial performance and stability: A study of hotel companies. International Journal of Hospitality Management, 26(2), 262-275.
  • Lee, M., & Back, K. (2007). Effects of destination image on meeting participation intentions. The Service Industries Journal, 27(1), 59-73.
  • Ma, J., Kim, S., & Lee, M. (2007) HTM study of motivation and preference: A comparison between master’s students of mainland China and Hong Kong. Asian Journal of Tourism & Hospitality Research, 1(1), 99-112.
  • Lee, M. (2006). Analytical reflections on the economic impact assessment of conventions and special events. Journal of Convention & Event Tourism, 8(3), 71-85.
  • Lee, M., & Geddie, M. (2006). Impact of an airline merger on customer satisfaction: The case of American Airlines/Trans World Airlines (TWA) merger. International Journal of Hospitality & Tourism Administration, 7(1), 47-61.
  • Lee, M., & Joo, Y. (2006). The role of motivators and inhibitors in association meeting participation: An application of Theory of Planned Behavior. Event Convention Research, 2(1), 87-108.
  • Lee, M., & Back, K. (2005). A review of economic value drivers in convention and meeting management research. International Journal of Contemporary Hospitality Management, 17(5), 409-420.
  • Lee, M., & Back, K. (2005). A review of convention and meeting management research 1990-2003: Identification of statistical methods and subject areas. Journal of Convention & Event Tourism, 7(2), 1-20.
  • Lee, M., & Lee, K. (2005). Association members’ perceived importance and performance of convention destination attributes. Event Convention Research, 1(1), 159-173.

Book Chapter:

  • Lee, M., & Lee, K. (2008). Convention and exhibition center development in Korea. In R. Nelson (Eds.), Developing a successful infrastructure for convention and event tourism (pp. 101-120). Binghamton, NY: The Haworth Hospitality & Tourism Press

Conference Proceedings:

  • Hyun, S., Kim, W., & Lee, M. (2010). Impact of advertising on patron’s emotion, perceived value, and behavioral intentions in the chain restaurant industry. Proceedings of the 16th Asia Pacific Tourism Association (APTA) Annual Conference, Macau, July 2010.
  • Lee, M., Chan, E., & Singh, N. (2009). Customer perceptions of service recovery efforts: A hotel segment comparison. Proceedings of the 15th Asia Pacific Tourism Association (APTA) Annual Conference, Incheon, Korea, July 2009.
  • Seo, J., Lee, M., & Dewald, B. (2009). Determinants of exhibition attendance motivations as perceived attendees: A Market Segment Comparison. Proceedings of the 8th Asia Pacific Forum for Graduate Students’ Research in Tourism, Seoul, Korea, July 2009.
  • Lee, M., & Yeung, S. (2009). Exhibition service quality, satisfaction and behavioral intentions as perceived by attendees. Proceedings of the 2009 APac-CHRIE Annual Conference, Singapore, May 2009.
  • Kim, W., Lee, M., & Han, H. (2009). Influence of Advertising Expenditure on Restaurant Firms’ Revenue: A Comparative Analysis of Three Restaurant Sectors.  Proceedings of the 14th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV, January, 2009.
  • Lee, M., Singh, N., & Chan, E. (2008). Perceived justice needs and recovery actions in the Hotel Industry: A text-mining approach. Proceedings of the 14th Asia Pacific Tourism Association (APTA) Annual Conference, Bangkok, Thailand, July, 2008.
  • Lee, M., & Yeung, S. (2008). The motives of exhibition participation: Visitors’ versus exhibitors’ perceptions. Proceedings of the 2008 International Convention & Expo Summit, Singapore, February, 2008.
  • Kim, W., Ok, C., & Lee, M. (2008). Service employees’ organizational citizenship behaviors in Foodservice business. Proceedings of the 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Orlando, FL, January, 2008. (Winner of the “Best Conference Paper Award”)
  • Lee, K., Lee, M., & Kim, H. (2007). Comparing perceptions of events management curriculum: A factor-correspondence analysis. Proceedings of the Fourth International Event Research Conference, Melbourne, Australia, July, 2007.
  • Lee, K., Lee, M., & Kim, H. (2007). An analysis of event curriculum design as perceived by students and industry professionals. Proceedings of 5th APac-CHRIE & 13th Asia Pacific Tourism Association (APTA) Joint Conference, Beijing, China, May, 2007.
  • Olds, D., Lee, M., & Lee, C. (2007). Why students choose a hospitality and tourism program: A study of U.S. undergraduate students. Proceedings of the 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, TX, January 2007.
  • Lee, M., Kim, S., & Lo, A. (2006). Hospitality and tourism students’ study motivations and preferences: A study of Hong Kong students. Proceedings of 12th Asia Pacific Tourism Association & 4th APac CHRIE Joint Conference, Hualien, Taiwan, June 2006.
  • Joo, Y., Lee, M., & Okamoto, N. (2006). Impact of hotel sales composition on the operational effectiveness. Proceedings of 60th TOSOK International Symposium & Conference, Pyeongchang, Korea, July 2006.
  • Ma, J., Kim, S.S., & Lee, M. (2006). HTM Study of Motivation and Preference: A Comparison between Master’s Students of Mainland China and Hong Kong. Proceedings of Fifth Asia Pacific Forum of Graduate Students Research in Tourism. Bangkok. Thailand, September 2006.
  • Lee, M. & Kim, S. (2006). Perceptions of hospitality and tourism students toward study motivations and preferences: A study of Korean undergraduate and graduate students. Proceedings of 2006 PATA Education and Training Forum, Pattaya, Thailand, April 2006.
  • Lee, M., & Back, K. (2005). Effects of attitude and destination image on association members’ meeting participation intentions: Development of the meeting participation model. Proceedings of the 11th Annual Conference of Asia Pacific Tourism Association (APTA), Goyang, Korea, July 2005.
  • Lee, M., & Jang. S. (2005). Conceptualization of tourist revisit and word-of-mouth intentions: An approach of psychological characteristics of individuals. Proceedings of the 11th Annual Conference of Asia Pacific Tourism Association (APTA), Goyang, Korea, July 2005.
  • Lee, M. (2005). Association meeting participation behaviors: A model comparison. Proceedings of the 10th Annual Graduate Research Forum, Manhattan, KS, April 2005. (Winner of the “Best Paper Award”)
  • Lee, M., & Back, K. (2005). Association members’ meeting participation behaviors: An introduction to a meeting participation model. Proceedings of the 10th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Myrtle Beach, SC, January 2005.
  • Lee, M., & Jang, S. (2004). Multiple market segmentation strategy and financial performance and stability of lodging companies. Proceedings of the Ninth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, TX, January 2004.
  • Lee, M., & Back, K. (2003). Measuring association members’ perceived importance and performance of convention attributes. Proceedings of the First Asia Pacific CHRIE Conference, Seoul, Korea, June 2003.
  • Lee, M., & Geddie, M. (2003). An analysis of the impact of an airline merger on customer satisfaction: Case of American Airlines/ Trans World Airlines (TWA) merger. Proceedings of the Eighth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, NV, January 2003.
  • Lee, M., & Joo, Y. (2003). Determining the relationship between the growth of the Korean hotel market (Seoul) and the influx of chain hotel operations. Proceedings of the Second Asia-Pacific Forum for Graduate Students Research in Tourism, Pusan, Korea, September, 2003

Professional Associations:

  • International Council on Hotel, Restaurant and Institutional Education (CHRIE)
  • Asia Pacific Tourism Association (APTA)
  • Professional Convention Management Association (PCMA)
  • Academic Society of Event & Convention (ASEC)

Dr. Myong Jae (MJ) Lee is an A ssistant Professor

Dr. Myong Jae (MJ) Lee

Associate Professor and Director of Graduate Studies