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College of Business Administration

Behavioral Research Lab

Mission Statement

The Market Research Lab at Cal Poly Pomona is intended to provide quality market research services to both the university and business communities by providing technical expertise and the state-of-the-art resources. We assist our clients with both basic and applied research. For the university community, the lab intends to be a catalyst in promoting behavioral research by assisting the faculty and students in conducting their basic research. For the business community, the lab intends to be their research arms especially for small-to-medium-sized local businesses. Further, the lab intends to produce the finest, next-generation market research professionals by providing students with career guidance and the necessary training.


Current Resources

  • 20 desktop computers
  • Internet connectivity
  • Qualtrics on-line survey platform
  • Media Lab software
  • Sona-systems subject pool management system
  • Consumer panel with Generation Y
  • Databases for secondary research
  • Statistical software (SPSS, SAS)
  • Market Research Club, the only student club in CA.
  • Faculty’s subject matter expertise
  • Dedicated staff
  • Behavioral Lab Interns


  • Jae Min Jung (Professor of Marketing, 2010 – present)
  • Allen Lu (Market Research Lab Administrator , 2011 – present)
  • Leilani Schelstrate (Undergraduate, Marketing, Spring 2014−present)
  • Raphael Sien (Undergraduate, Marketing, Spring 2014−present)
  • Steven Nguyen (Undergraduate, Marketing & International Business, Spring 2014−present)
  • Tiffany Tran (Undergraduate, Marketing, Spring 2014−present )
  • Somi Kang (Undergraduate, Marketing , Spring 2013–Present)
  • Jenny Yeon (Undergraduate, Management and Human Resources, Spring 2013−present)

      Former Members:

  • Ashley Barriteau (Undergraduate, International Business, Summer 2013, Spring 2014)
  • Khoan Tang (Undergraduate, International Business, Summer 2013)
  • Hoang Nguyen (Undergraduate, International Business, Summer 2012−Spring 2013)
  • Wendy Brown (Undergraduate, Marketing, Summer 2012 –Spring 2013)
  • Gabriel Perez (Undergraduate, Marketing, Sumer 2012 – Winter 2013)
  • Michel Hui (MBA, marketing concentration, 2011)
  • Maha Ghosn (Lab Administrator, MBA, marketing concentration, Spring & Summer, 2011)
  • William Chan (Undergraduate, Marketing, Winter 2011)