Skip To Content

College of Business Administration

Dr. Tarique Hossain


Dr. Hossain joined Cal Poly Pomona in 2005 after spending many years working in the marketing research industry. He is currently an associate professor of marketing and teaches marketing research, principles of marketing,and an M.B.A. seminar in marketing classes. Dr. Hossain conducts research on consumer perception of pricing using consumer psychology (e.g., construal level theory) and behavioral economics frameworks, but he has done research in the areas of franchising, real estate economics, foreign direct investment and business education, giving his research profile an eclectic flavor. His publications appeared in journals and conferences such as the Journal of Marketing Channels, Journal of Business Education, Journal of Management and Marketing Research, Society of Marketing Advances, and Society for Consumer Psychology. Dr. Hossain completed his Ph.D. in economics from Texas A&M University in 1997.

Selected Publications

  • 2012. “House Search Duration in Hot and Cold Residential Markets,” Real Estate Economics, 40 (4), 805-837. (with Ekaterina Chernobai)
  • 2008. “Franchisor’s Cumulative Franchising Experience and Its Impact on Franchising Management Strategies,” Journal of Marketing Channels, 15 (1), 43-69. (with Sijun Wang)

Industry Experience

While working as a marketing science analyst at Ipsos-Vantis, Dr. Hossain produced custom market research models for over 125 products originating from many Fortune 500 companies, grossing over $7 million in combined revenue, conducted simulated test marketing for new products in consumer packaged goods and consumer electronics products, and provided analysis and models of price elasticity, volume projection, customer segmentation, and conjoint models of product optimization to companies such as Eastman Kodak, Intel, Intuit, Philips Electronics, and Procter & Gamble.