Dr. Robert Fabrize
Dr. Robert “Bob” Fabrize is an assistant professor of marketing at Cal Poly Pomona. He received his Ph.D. (2012) in marketing from the University of North Texas with a minor in anthropology. He holds a master's degree in English (technical communication) from the University of North Texas and a bachelor of journalism from the University of Texas at Austin. His research interests include sales management, nonconscious processing, persuasion and motivation. He teaches a couple of sales courses, including professional sales. Prior to joining academia, Dr. Fabrize worked in sales in a variety of industries, including cooperative direct mail, graphic design and printing.
- Jeffery Sager, Robert O. Fabrize and Rick Morris (2011), Principles of Persuasion, 4th ed., Southlake, Texas: Fountainhead Press.