Dr. Jun Myers
Dr. Myers joined the IBM Department in 2008 as an assistant professor after completing her Ph.D. coursework at the University of Minnesota. Her specialty areas include advertising, promotions, integrated marketing communications, e-marketing and business research methods. Dr. Myers teaches both undergraduate and M.B.A. classes, focusing on real-world application of theory, as well as connecting with local marketing agencies and businesses, to bring a well-rounded approach to the classroom. Dr. Myers’ research centers on consumers’ cognition, emotion, motivation, attitude and behavior issues in both for-profit and nonprofit contexts, to facilitate “insight-based” managerial decision making and solving real-world problems. Dr. Myers frequently presents her research and serves as a regular reviewer for professional communities such as American Academy of Advertising, American Marketing Association, Marketing Educators’ Association, Direct Marketing Association’s Research Summit and International Journal of Advertising. Dr. Myers’ work appears in journals such as Journal of Marketing Communication, Journal of Current Issues and Research in Advertising, Journal of Advertising Education, Journal of Communication Management, and International Journal of Integrated Marketing Communication.