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College of Business Administration

Dr. Frank Bryant

FrankBryant

Dr. Bryant received his Ph.D. in Marketing from New Mexico State University and an M.B.A. and undergraduate degree from Florida A&M University. He is currently an associate professor at Cal Poly Pomona. Dr. Bryant's primary teaching and research interests have been in advertising, consumer behavior, sales promotions and marketing education. He has published in the following journals: International Journal of Marketing Studies, Journal of Advertising Education, Journal of Global Business, Journal of Immigrant and Refugee Studies, and the Journal of Marketing for Higher Education. He also has a case publication in “The IMC Handbook - Readings and Cases in Integrated Marketing Communications” (2nd edition).  Previously, Dr. Bryant taught at Howard University and Salisbury University. Prior to joining academia, Dr. Bryant worked as a sales consultant for a company whose customers were primary and secondary school systems throughout the United States.

Selected Publications

  • D’Rozario, Denver and Frank K. Bryant (2013), “The Use of Dead Celebrity Images in Advertising and Marketing-Review, Ethical Recommendations and Cautions for Practitioners,” International Journal of Marketing Studies, 5 (2), 1-10.
  • Bryant, Frank K. (2003), “Determining the Attributes that Contribute to Satisfaction among Marketing Students at the University Level: An Analysis of the Traditional/ Lecture Method Versus the Internet Mode of Instruction,” The Humanities and Social Sciences Collection, 8 (3), 1-122. 
  • Peterson, Robin and Frank K. Bryant (1999), “Portrayal of Older Persons by Colleges and Universities,” Journal of Marketing for Higher Education, 9 (3), 25-39.