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College of Business Administration

Dr. Anthony Kim

Anthony KimDr. Anthony H. Kim is an assistant professor of marketing. He received his Ph.D. in marketing from the University of Georgia in 2013. His research interest centers on online word-of-mouth and social network analysis. In his current research, he is looking at the information source effect and the effect of exclusive promotions on deal evaluations in Internet deal forum websites. Dr. Kim earned his M.A. in sport administration from Central Michigan University and completed Ph.D. coursework in sport marketing at Florida State University. Dr. Kim also earned two bachelor’s degrees—in business administration and sport science—from Seoul National University in South Korea, where he was a varsity athlete in swimming and snowboarding. Before joining academia, Dr. Kim worked for Samsung Fire and Marine Insurance company in Seoul.


Selected publications

  • Thompson, Scott A., Richard Gooner, and Anthony Kim (Forthcoming), “Your Mileage May Vary: Reducing Adverse Selection by Encouraging Untargeted Customers to Abstain from Targeted Promotions,” Journal of the Academy of Marketing Science.
  • Kwon, Harry H., Hongbum Kim and Michael Mondello (2008). “Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer on Sport Team Licensed Apparel,” Sport Marketing Quarterly, 17, 109-19.