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College of Business Administration

Dr. Anthony Kim

Anthony KimDr. Anthony H. Kim is an assistant professor of marketing. He received his Ph.D. in marketing from the University of Georgia in 2013. His research interest centers on online word-of-mouth and social network analysis. In his current research, he is looking at the information source effect and the effect of exclusive promotions on deal evaluations in Internet deal forum websites. Dr. Kim earned his M.A. in sport administration from Central Michigan University and completed Ph.D. coursework in sport marketing at Florida State University. Dr. Kim also earned two bachelor’s degrees—in business administration and sport science—from Seoul National University in South Korea, where he was a varsity athlete in swimming and snowboarding. Before joining academia, Dr. Kim worked for Samsung Fire and Marine Insurance company in Seoul.

Selected publications

  • Kim, Anthony H. and Scott A. Thompson (2013), “Effect of Information Providers’ Positions in a Social Network on Deal Evaluation,” accepted for presentations and published for proceedings of 2013 Summer American Marketing Association Educators’ Conference, Boston, Mass.
  • Kim, Anthony H. and Scott A. Thompson (2012), “Information Source Effects on Deal Evaluation: Who Makes the Best Messenger?” in proceedings of 2012 AMA Summer Educators’ Conference: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant, and Resurgent Markets, Vol. 23, Arnold, Todd J. and Lisa K. Scheer, eds. Chicago, Ill.: American Marketing Association.
  • Kwon, Harry H., Hongbum Kim and Michael Mondello (2008), “Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer on Sport Team Licensed Apparel,” Sport Marketing Quarterly, 17, 109-19.