Live Case Studies and Industry-Sponsored Competitions
A team of AMM juniors answers questions from Target executives about their proposed strategy.
Frequently, local companies ask us to take a business issue they are facing and have our students propose solutions for them. These case studies provide real world experiences in problem identification, research, information analysis, and presentation of findings in written and oral form. Companies such as Target have sponsored case studies in a competition format, with selected teams winning prizes of up to $4,000.
When asked to take on a live case we identify the most suitable class and incorporate it into the syllabus for that quarter. Students then get the benefit of doing a live project that contributes to their course learning outcomes.
Target executives award the winning case study team with $4,000 in the Target Case Study Competition.
Recent live cases we have worked on in our classrooms include:
- Designing a manufacturing architecture and supply chain for ‘demand activated’ apparel production linking local textile and apparel production with retailers.
- Increasing product line profitability through improved product assortment, visual merchandising and promotion at a fashion retailer.
- Developing marketing programs for promoting environmentally responsible apparel products at a major retailer.
- Designing a line of active apparel for staff and customers of a fitness center.
- Advising a surf brand on repositioning itself in the marketplace, including target consumer needs, competitor positioning, product line development, pricing, retail channels and promotional strategy.
- Assessment of consumer attitudes and unmet needs for a women’s junior apparel chain.
A number of internship sites also ask students to work on live projects, including market research, product line development and quality improvement.
The four teams of finalists in the Target Case Study Competition pose with Target executives.
Previous sponsors of competitions have been generous in creating unique learning opportunities for AMM students. See our list of recent donors.