The Apparel Merchandising and Management (AMM) major is all about being prepared to work in the real world of the apparel industry. This requires students to have a strong background in the fundamentals of fashion, textiles, business, engineering, design and additional aspects of the products, practices and processes of the apparel supply chain. While learning takes place in the lecture classroom it also occurs through many other avenues where students have direct contact and interaction with industry and its professionals.
The AMM program uses a learn-by-doing teaching approach. Coursework is lab intensive with many hands-on experiences. Class size in the major is typically 24 students. Faculty members interact directly with all students. Through a combination of laboratory projects, coursework assignments, internship experience and senior capstone microbusiness management, students graduate with the equivalent of two years’ work experience.
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