ApparelScapes is AMM’s retail microbusiness established in 2001. The business retails AM2 and BLDG45 branded clothing through its own retail venues on the campus, and wholesales customized collegiate clothing ranges for organizations within the university. The product range embraces collegiate and sports apparel, fashion apparel and fashion accessories.
AMM Fashion Retail seniors are responsible for managing all aspects of the ApparelScapes business as part of their capstone experience.
Over the years ApparelScapes has developed to include:
ApparelScapes provides AMM students with a hands-on management experience and an opportunity to apply what they have learned within the program in a variety of retail business settings. Activities include: market segmentation and trend analysis, sales forecasting, product line planning, supplier selection and negotiation, supply chain management, product coding and inventory management, store design and visual merchandising, store management, selling and promotion, and business analysis and reporting.
This makes ApparelScapes a unique aspect of the AMM Fashion Retail program. Visit the BLDG45 Online store on Facebook.
Many companies contribute a variety of supplies, services and assistance in helping the students operate their stores. See our list of recent donors.