California's apparel industry is considered a trend-setting influence in the domestic and international fashion markets. California is the largest apparel manufacturing state in the United States and in combination with the fashion retailing industry provides a substantial number of jobs. Los Angeles is the leading national center for apparel and fashion, and careers in the Los Angeles area are many and varied. The United States apparel industry is moving into a new era of high technology — systems for innovative manufacturing and retailing processes are used to meet the needs of a globally competitive marketplace.
Apparel and fashion industry careers require varying skills and abilities. People with a creative flair do well in product development and promotion whereas people with analytical skills excel in production, market research and retail.
The Bachelor of Science in Apparel Merchandising and Management has two options: Apparel Production and Fashion Retailing. Thes options, similar at the freshman, sophomore and beginning junior levels, diverge in the balance of upper division coursework into one of two areas of specialization. The common core of courses for the two options provides graduates with a broad based interdisciplinary educational background in apparel and fashion products as well as manufacturing and retailing processes. Graduates will have experience in all areas of the apparel chain including product development, production, wholesale sales, distribution, retail buying, selling, and promotion. Through a combination of coursework and internship, graduates will be prepared for supervisory, managerial and executive level career paths.
The apparel curriculum is a combination of theory and application in both the classroom and on-the-job internships. An Apparel Industry Advisory Board works closely with the apparel faculty in keeping the curriculum current and providing internship opportunities. The Apparel Production option is endorsed by the American Apparel and Footwear Association.
Students are actively involved in the apparel industry and utilize actual manufacturing and retailing facilities for first hand knowledge. Fashion Retailing students operate ApparelScapes, our mini-shop on campus featuring clothes and gifts. Apparel Production students have developed their own clothing line labeled AM2 and sell it in ApparelScapes and the Bronco Bookstore.
Students work closely with their faculty advisors on career counseling, scheduling and internship placement. They may also participate in the student organization, the Apparel Merchandising and Management Association, as well as many professional organizations and events. The Apparel Merchandising and Management Department also offers a minor in Fashion Merchandising administered jointly with the International Business and Marketing Department.
For more information, contact the Apparel Merchandising and Management Department in Building 45 Room 104 at (909) 869-3377.
Any student who meets the CSU entrance requirements will be eligible to enter this program. A student who successfully completes the required units as described will be eligible for graduation.
Required of all students. A 2.0 cumulative GPA is required in core courses including option courses for the major in order to receive a degree in the major.
| Fashion Industry | AMM 101 | 4 |
| Culture, People, and Dress | AMM 108 | 4 |
| Introduction to Textile Science | AMM 160 | 3 |
| Apparel Design Analysis | AMM 210/210A | 2/2 |
| Fashion Promotion | AMM 230 | 4 |
| Apparel Merchandise and Buying | AMM 250 | 4 |
| Visual Merchandising/Store Design | AMM 270/270A | 2/1 |
| Fashion Industries Dynamics | AMM 300 | 2 |
| Design and Merchandising Stragegies | AMM 310/310A | 2/1 |
| Apparel Technical Design | AMM 314/314A | 2/2 |
| Apparel Importing and Exporting | AMM 357 | 3 |
| Textile Specification Buying | AMM 360/360A | 2/2 |
| Apparel Product Analysis | AMM 380/380L | 2/1 |
| Apparel Production | AMM 381/381L | 3/1 |
| Internship/Career Preparation | AMM 441 | 1 |
| Internship | AMM 442 | 3 |
| Apparel Construction Laboratory | AMM 180L | 1 |
| Apparel Product Development | AMM 410/410A | 2/2 |
| Apparel Pre-Production | AMM414/414A | 2/2 |
| Advanced Apparel Production | AMM 481/481L | 3/1 |
| Apparel Product Development Simulation | AMM 492/492A | 2/2 |
| Orientation to College of Agriculture | AG 100 | 1 |
| *Agriculture and the Modern World | AG 101 | 4 |
| Prod Control/Laboratory | ETP 276/L | 3/1 |
| or Work Analysis and Design/Laboratory | IME 224/L | 3/1 |
| Agribusiness Personnel Management | FMA 402 | 4 |
| Industrial Costs and Control | IME 239 | 3 |
| Leadership | MHR 450 | 4 |
| Managerial Statistics | TOM 302 | 4 |
| or Data Management for Agribusiness | .FMA 375 | 4 |
| *STA 120 (from GE B1 list) | 4 | |
| *CHM or PHY (from GE B2 list) | 4 | |
| *ART 110, 212, 213, 214, or 216 (from GE C1 list) | 4 | |
| *FLxxx Spanish or Chinese (from GE C3 list) | 4 |
*Note: If course is taken to satisfy GE requirements, then students will complete additional restricted elective units. Total units for support + restricted = 42
| Interpersonal Communication | COM 103 | 4 |
| First-line Management | MHR 313 | 4 |
| History of Costume | TH 481 | 4 |
| Applied Total Quality Management | ETP 300 | 3 |
| or Total Quality Management | TOM 401 | 4 |
| For Lang (Spanish of Chinese) | FL xxx | 4 |
| Business Logistics | IBM 309 | 4 |
| Supply Chain Management | IBM 439 | 4 |
| Principles of Productivity Engineering | IE 392 | 3 |
| Operations Management | TOM 301 | 4 |
| Production Management | TOM 432 | 4 |
| Retail Planning, Allocating, and Forecasting | AMM 350 | 4 |
| International Fashion Retailing | AMM 450 | 3 |
| Fashion Retail Analysis | AMM 455/455A | 2/1 |
| Visual Merchandising Analysis | AMM 470/470A | 2/1 |
| Fashion Retailing Simulation | AMM 495/495A | 2/2 |
| Orientation to College of Agriculture | AG 100 | 1 |
| *Agriculture and the Modern World | AG 101 | 4 |
| Principles of Marketing Management | IBM 301 | 4 |
| Business Logistics | IBM 309 | 4 |
| Industrial Costs and Control | IME 239 | 3 |
| or Financial Accounting | ACC 207 | 5 |
| Leadership | MHR 450 | 4 |
| Managerial Statistics | TOM 302 | 4 |
| or Data Management for Agribusiness | FMA 375 | 4 |
| *STA 120 (from GE B1 list) | 4 | |
| *CHM or PHY (from GE B2 list) | 4 | |
| *ART 110, 212, 213, 214, or 216 (from GE C1 list) | 4 | |
| *FLxxx Spanish or Chinese (from GE C3 list) | 4 |
*Note: If course is taken to satisfy GE requirements, then students will complete additional restricted elective units. Total units for support + restricted = 42
| Financial Accounting | ACC 207 | 5 |
| Special Study for Lower Division Students | AMM 200 | 1-2 |
| Special Topics | AMM 299/499 | 1-4 |
| Special Study for Upper Division Students | AMM 400 | 1-2 |
| Internship | AMM 442 | 1-4 |
| Field Study | AMM 445 | 1-8 |
| Introduction to Microcomputing | CIS 101 | 4 |
| Principles of Economics | EC 201 | 4 |
| or Principles of Economics | EC 202 | 4 |
| Foreign Language (Spanish or Chinese) | FL XXX | 4 |
| Production Operations Management | TOM 301 | 4 |
| Marketing Strategy | IBM 302 | 4 |
| Product and Brand Management | IBM 402 | 4 |
| Buyer Behavior | IBM 411 | 4 |
| Agribusiness Personnel Management | FMA 402 | 4 |
| Legal Environment of Business Transactions | FRL 201 | 4 |
| Professional Selling | IBM 306 | 4 |
| Retail Management | IBM 308 | 4 |
| Business Logistics | IBM 309 | 4 |
| Retailing Problems | IBM 447 | 4 |
| Multicultural Organizational Behavior | MHR 318 | 4 |
Students should consult the catalog website for current information regarding this requirement. Unless specific courses are stated below, see the list of approved courses under General Education Requirements, Areas A through E.
| Area A | ||
| 1. Freshman English I | ENG 104 | 4 |
| 2. Oral Communication | 4 | |
| 3. Critical Thinking | 4 | |
| Area B | ||
| 1. Mathematics and Quantitative Reasoning | 4 | |
| 2. Physical Science | 4 | |
| 3. Biological Science | 4 | |
| 4. Science and Technology Synthesis | 4 | |
| Area C | ||
| 1. Fine and Performing Arts | 4 | |
| 2. Philosophy and Civilization | 4 | |
| 3. Literature and Foreign Languages | 4 | |
| 4. Humanities Synthesis | 4 | |
| Area D | ||
| 1. Introduction to American Government and United States History | PLS 201,HST 202 | 4,4 |
| 2. Agriculture and the Modern World | AG 101 | 4 |
| 3. Sociology, Anthropology, Ethnic and Gender Studies | 4 | |
| 4. Sociology, Anthropology, Ethnic and Gender Studies | 4 | |
| Area E | ||
| Lifelong Understanding and Self-development | 4 |
This interdisciplinary minor is designed for students other than AMM majors who seek additional study in the fashion industry. The minor provides students with a background in both fashion as well as business to better prepare them to seek employment in fashion related fields. The minor in Fashion Merchandising is administered jointly by the Departments of Apparel Merchandising and Management and International Business and Marketing.
The attainment of a minor in Fashion Merchandising is accomplished by appropriate selection, timely scheduling, and satisfactory completion of specifically designated courses and electives totaling a minimum of 36 quarter units as outlined below:
| Fashion Industry | AMM 101 | 4 |
| Apparel Design Analysis | AMM 210/210A | 4 |
| Apparel Importing and Exporting | AMM 357 | 3 |
| Principles of Marketing Management | IBM 301 | 4 |
| Marketing Internship | IBM 441/2 | 4 |
| Select two courses from Group A | 8 | |
| Select two courses from Group B or C | 8 |
| Culture, People and Dress | AMM 108 | 4 |
| Fashion Promotion | AMM 230 | 4 |
| Apparel Product Analysis | AMM 380/380A | 2/1 |
| Professional Selling | IBM 306 | 4 |
| Retail Management | IBM 308 | 4 |
| Retailing Problems | IBM 447 | 4 |
| International Marketing Management | IBM 414 | 4 |
| International Food and Fiber Marketing | IA/FMA 330 | 4 |
| Strategy in International Marketing | IBM 415 | 4 |
| Introduction to International Business | MHR 332 | 4 |
Introduction to development and scope of the global fashion pipeline: textile and apparel production, design, retail merchandising, marketing, distribution, and promotion. Understanding of apparel business organizations and planning. Introduction to career opportunities. Oral and written reports on current topics relevant to the fashion industry. 4 lectures/problem-solving.
Study of the interrelatedness of socio-psychological, economic and political/religious influences on dress in historical perspective. Crosscultural analysis and interpretation of Western and non-Western clothing behavior through written analysis papers. 4 lectures.
Introductory study of the chemical and physical properties of textile fibers, yarns, fabric structures, dyes, and finishes. Criteria for selection and evaluation of textile properties, performance, legislation, and care. 3 lectures/problem-solving.
Basic clothing construction techniques used in the apparel industry. Appropriate methods for quality construction using varying fabrics. May be taken as credit/no credit or credit by exam. 1 three-hour laboratory.
Individual or group investigation, research, studies or surveys of selected problems. Total credit limited to 4 units, with a maximum of 2 units per quarter.
Analysis of apparel designs for formal, expressive, and symbolic qualities. Use of design elements and principles as applied to clothing design and human body forms. Application of a computer-aided illustration program. Written and computer illustration projects. Concurrent enrollment required. 2 lectures/problem-solving, 2 twohour
activities.
Principles and techniques of advertising and promoting apparel wholesale and retail products. Emphasis placed on promotional mix, trend and forecast research, branding, special events, and how to reach culturally diverse populations. Written analysis and presentation. 4 lectures/problem-solving.
An introduction to and application of merchandise buying principles and procedures. Role of buyer and planner in wholesale and retail management. Calculation of apparel profitability and seasonal plans. Analysis of buying organizations, purchasing, and inventory control. Use of Excel spreadsheets to calculate merchandise mix and
assortment plans. Written, computer, and oral projects. 4 lectures/problem-solving. Prerequisite: STA 120 and College of Business computer proficiency requirement.
Understanding of design principles and color theory, space, and lighting interrelation to display areas and interior design of stores. Analysis of their use in merchandising of goods and customer appeal. Written and oral projects. Concurrent enrollment required. 2 lectures/problemsolving. 1 two-hour activity. Prerequisite: AMM 210/210A or equivalent.
Group study of a selected topic, the title to be specified in advance. Total credit limited to 8 units, with a maximum of 4 units per quarter. Instruction is by lecture, laboratory, activity, or a combination.
Detailed investigation of the textile and apparel supply chain with an emphasis on understanding the supply chain architecture, decision points, control points and choices of organizational structures. In-depth investigation of career opportunities and development of student portfolio. 2 seminar hours. Prerequisite: junior standing
Planning, developing, and presenting apparel product lines. Analysis of goals, merchandising strategies and product line constraints. Interrelationship of fashion information between fashion services, apparel suppliers and consumers to developing apparel products. Application of computer-aided illustration program. Written and oral projects. 2 lectures/problem solving, 1 two-hour activity. Concurrent enrollment required. Prerequisite: AMM 300.
Principles and methods of developing apparel designs and specifications. Uses of CAD in executing product lines. Analysis of garment specifications for sizing and construction based on intended performance. Analysis of color and fabric development for quality and cost of product lines. Written and oral analysis projects. Concurrent enrollment required. 2 lectures/problem solving, 2 two-hour activities. Prerequisite AMM 310.
Intensive study of apparel buying processes, planning and allocation of merchandise, strategic positioning, assortment development, prediction of trends, and purchase order management. Written analysis of competitive position, market share strategy and sales forecasting. 4 lectures/problem-solving. Prerequisite: AMM 250 or equivalent.
Fundamentals of apparel importing and exporting. Analysis, planning, and implementation strategies for global marketing of apparel. Management practices and issues facing firms that are involved in the importing and exporting of apparel. 4 lecture discussions. Prerequisite: AMM 300.
Principles and practices in specification buying of textile, trim, and findings products. Performance and appearance testing, labeling and certification requirements. Color approval processes. Sourcing practices and procedures including vendor selection and vendor contracts. Concurrent enrollment required. 2 lectures/problem-solving, 2 two-hour activities. Prerequisite: AMM 380/380L.
Analysis and comparison of features in ready-to-wear apparel construction that make an appearance, quality, and price difference including equipment, construction, and raw materials. Introduction to testing fabric quality for its physical features and properties. Use of industrial equipment to analyze construction methods and problems.
Written and oral projects. Concurrent enrollment required. 2 lectures/problem-solving, 1 three-hour laboratory. Prerequisite: AMM 300.
Introduction to apparel manufacturing from cut order planning through production/contracting. Emphasis on understanding the pre-production process of materials requirement planning, contractor agreements, and compliance. A comparison of cost and methods engineering for the primary production processes for cutting, assembly, and inspection. Concurrent enrollment required. 3 lectures/problem-solving, 1 threehour laboratory. Prerequisite: IME 239 or ACC 207 and AMM 360/360A.
Individual or group investigation, research, studies, or surveys of selected problems. Total credit limited to 4 units, with a maximum of 2 units per quarter.
Development of apparel product patterns, prototypes, and samples. Use CAD technology in development of pattern blocks, first patterns, fit and pattern verification. Criteria for evaluation of apparel product prototypes, samples, and duplicates. Concurrent enrollment required. 2 hours lecture/problem-solving. 2 two-hour activities. Prerequisite: AMM 314/314A.
Principles of production pattern-making, grading and marker-making. Evaluate patterns for construction methods and fabric performance. Criteria for selection of marker systems. Synthesize marker creation, efficiency, parameters, and material utilization. Spreading, cutting and final costing determinations. Written and oral analysis projects. Concurrent enrollment required. 2 lectures/problem solving, 2 two-hour activities. Prerequisite: AMM 410/410A.
Develop resume, cover letters, and portfolios. Learn interviewing techniques, professional etiquette, and networking. Locate internship site. 1 one-hour lecture/discussion.
New, on-the-job professional experience related to apparel production or fashion retailing. A valuable contribution toward career goals based on completed coursework. Periodic analytical reports required. Prerequisite: AMM 441.
Tours of cities such as New York and countries such as England, France, China and Mexico to study the apparel industry. Visits and presentations of historic and present day fashion industries such as museums, design houses, textile mills, manufacturers, publishing companies and retail stores. Units dependent upon length and focus of trip. May be repeated for no more than 8 units. Preference given to AMM majors.
Study and analysis of international fashion retailing practices. Conceptual and analytical tools necessary to understand opportunities and difficulties of planning and merchandising fashion on a worldwide scale. Retailing problems of multinational firms. Types of stores and store design in the international marketplace. Written and oral projects. 3 lectures/problem-solving. Prerequisite: AMM 357.
Given a predetermined fashion statement, the execution of buying a merchandise assortment, deliver, and present product. An analysis of how to source the assortment plan include brand versus private label product selection, working with agents and contractors, financial commitments, risk, and how to work delivery of goods into stores. Calculation of quantitative measures including square footage and sales per square foot. Written and oral projects. Concurrent enrollment required. 2 lectures/problem-solving, 1 two-hour activity. Prerequisite: AMM 350.
Merchandising strategies of the three tiers of merchants. Evaluation of merchandise mix buying decisions with visual display related to consumer needs. Emphasis on brand analysis for visual display, balance of price, quality, and selection. Use of case studies to analyze real selling floors for visual presentation of brand anchors, product mix, and price points to consumers. Calculation of sell through, allocation ratio, and sales per square foot. Written and oral projects. Concurrent enrollment required. 2 lectures/problem-solving, 1 two-hour activity. Prerequisite: AMM 455.
In-depth apparel manufacturing processes of methods engineering, capacity planning, set-up time reduction, equipment investment, scheduling, and quality control. On-site problem solving of apparel manufacturing business practices including literature review, process documentation, and process improvement. Concurrent enrollment required. 3 lectures, problem solving, 1 three-hour laboratory. Prerequisite: AMM 381/381L.
Comprehend process of problem solving with principles, procedures and practices in developing an apparel line. Use of statistics in quality management for revising apparel product lines to meet consumer needs. Develop actual product line from design through pre-production. Completion of portfolio and career exploration activity. Written and oral projects. Concurrent enrollment required. 2 lectures/problem-solving, 2 two-hour activities. Prerequisite: AMM 414/414A and 481/481L.
Comprehend process of problem solving with principles, procedures and practices in operating a retail store. Use of statistics in store management for revising store operations to meet store needs. Conduct product sourcing and buying of store merchandise. Analysis and critique of case studies. Written and oral projects. Completion of portfolio and career exploration activity. Concurrent enrollment required. 2 lectures/problem-solving, 2 two-hour activities. Prerequisite: AMM 450 and AMM 470/470A.
Group study of a selected topic, the title to be specified in advance. Total credit limited to 8 units, with a maximum of 4 units per quarter. Instruction is by lecture, laboratory, activity, or a combination. Prerequisite: permission of instructor.
