Title: Lecturer
Department: Apparel Merchandising and Management
Phone: 909 869 3377
E-mail: rheimler@csupomona.edu
Dowling College , MBA
Georgetown University , BSBA
Management
Strategic Management
Marketing
AMM 300: Fashion Industry Dynamics
Professor Heimler is the president of the Walter Heimler Company, a global manufacturer with distribution to major retailers in the United States and abroad. He is also the designer of the company's Cool Stuff® brand of tween products and the creator of the company's e-comic, The GlamrGurlz® http://www.glamrgurlz.com.
Professor Heimler brings more than 25 years of executive level management, entrepreneurial and innovative experience in global sourcing, marketing, and product development to Cal Poly. His management philosophy is to develop customer specific products through global trend-spotting and sourcing. He has been editorialized in numerous trade publications and has won the Target Vendor of the Year Award in 1985 and 1994.
In addition to his position of lecturer in the Apparel Merchandising and Management department of the College of Agriculture , Professor Heimler also serves as adjunct faculty in the management department at LIM College in New York and the marketing department at Long Island University .
Professor Heimler operates under the motto: There Are No Problems Only Solutions
Education Policy
Competitive Advantage
Entrepeneurship
Financial Management Honor Society
Delta Mu Delta Delta Pi Chapter International Business Administration Honor Society
Target Vendor of the Year 1985 and 1994
Top 25 Accessory Brands- Accessory Magazine 2006
Top Accessory Brand in North America- Sportswear International 2001-2004
Manager's Response to chapter-opening Manager Dilemma in S.P. Robbins and M. Coulter, Management, 9e ( Upper Saddle River , N.J. : Prentice Hall, 2007
Interview by Author, email, May 9, 2006 C. Regan, Apparel Product Development : A Strategy for Decision- Making ( Upper Saddle River , N.J. : Prentice Hall, 2007
Student Study Guide in Solomon, Marketing: Real People, Real Choices, 5e ( Upper Saddle River , N.J. : Prentice Hall, 2008
