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Remember to put your own text here (same as alt text)Curriculum vitae
OFFICE
45-255
Apparel Merchandising & Management
California State Polytechnic University
Pomona, CA 91768
TEL (909) 869-4950
EDUCATION
The Ohio State University,
Columbus, OH, U.S.A.
Sep. 2004 ~ Aug 2007:
PhD in Textiles and Clothing, 2007
Major in Textiles and Clothing
Minor in Quantitative Psychology
Advisor: Dr. Sharron J. Lennon & Dr. Leslie Stoel
Dissertation: The effect of perceptual fluency in consumer’s
aesthetic evaluation of apparel products in online shopping malls.
An online experimental study that examines the effect of
perceptual fluency (the ease of processing visual information) on
online shoppers’ aesthetic evaluation of products and websites.
Time pressure (a situational condition) and fashion involvement (a
personality variable) are also added in the causal relationship to
investigate the interactions between the level of perceptual
fluency and these moderators.
Seoul National University
Seoul, Korea
Sep. 2002 ~ June 2004:
M. S. in Human Ecology (Fashion aesthetics), 2004
Advisor: Minja Kim, MPhil.
Thesis: The image of femme fatale in contemporary fashion.
A qualitative study that investigates how iconic image and
symbolic meaning of femme fatale was created throughout history
by examining various examples of paintings, movies, and literature
and how the visual realization of femme fatale was manifested
within contemporary fashion design. Art criticism theories and
women’s study theories provided the theoretical framework for the
analysis.
Seoul National University
Seoul, Korea
Mar. 1994 ~ Feb. 1998:
B.S. in Human Ecology, 1998
Thesis: Dress as a function of personality expression – study of characters and costumes in science fiction films. Advisor: Dr. Hyosun Yoo Major in Clothing and Textiles Minor in Business Administration.
English as a Second Language Program June. 1995 ~ Aug. 1995: California State University Sacramento, CA, US.
June. 1994 ~ Aug. 1994: Brown University Providence, RI, USA
HONORS & AWARDS
Apr. 2007 Graduate Research Award, The Ohio State University
Dec. 2006 Department of Consumer Science Travel award, The Ohio State University
Nov. 2005 Department of Consumer Science Travel award, The Ohio State University
Sep. 2004~ Aug. 2005 Graduate School Fellowship, The Ohio State University Offered to competitive graduate applicants.
May 2001Samsung Design Contest 1st Prize. FUBU Korea Design Team
Dec. 2000 Annual Samsung Best Performance Award, 2nd Prize
Sep. 1994~ Feb. 1998 Department of Clothing and Textiles Scholarship, Seoul National University
Mar. 1994~ Aug. 1994 Academic excellence scholarship for freshman, Seoul National University Offered to three top applicants in the program.
PUBLICATION IN PROCEEDINGS
Im, H. & Kandampully, J. (2007). How service quality influences market performance in retailing: a conceptual model. The European Institute of Retailing and Service Studies (EIRSS) Rudd, N. A. & Im, H. (2007). Full spectrum computer-aided design: “To infinity and beyond”. Proceeding of International Foundation of Fashion Technology Institutes (IFFTI).
Im, H. & Lennon, S. J. (2006). The role of social self in body discrepancy and body dissatisfaction. Abstract published in Proceeding of International Textiles and Apparel Association (Online). www.itaaonline.org.
Im, H. & Rudd, N. A. (2005). The concept of body across cultures: meta-analysis. Abstract published in Proceeding of International Textiles and Apparel Association (Online). www.itaaonline.org.
PEER-REVIEWED PRESENTATIONS
Hwang, J., Im, H., & Ha, Y. (2007, Nov). Interactivity and eWord-of-mouth in online apparel websites. Accepted for presentation at International Textile and Apparel Association 2007 annual meeting in Los Angeles, CA.
Im, H.* & Kandampully, J. (2007, July). How service quality influences market performance in retailing: a conceptual model. Accepted for presentation at The European Institute of Retailing and Service Studies (EIRSS) 14th conference in San Francisco, CA.
Rudd, N. A. & Im, H. (2007, April). Full spectrum computer-aided design: “To infinity and beyond”. Accepted for presentation at the Extreme Fashion Conference sponsored by International Foundation of Fashion Technology Institutes (IFFTI) in Toronto, Canada.
Im, H.* & Lennon, S. J. (2006, November). The role of social self in body discrepancy and body dissatisfaction. Presented at International Textile and Apparel Association 2006 annual meeting in San Antonio, TX.
Im, H.* & Rudd, N. A. (2005, November). The concept of body across cultures: meta-analysis. Presented at International Textile and Apparel Association 2005 annual meeting in Alexandria, VA.
MANUSCRIPTS IN PROGRESS
Im, H. & Kim, M. (will be submitted to International Journal of Costume). The image of femme fatale depicted in modern fashion: the meanings and visual manifestation.
Im, H. & Rudd, N. A. (will be submitted to Clothing and Textile Research Journal). The concept of body across cultures: a meta-analysis.
Im, H. & Lennon, S. J. (will be submitted to the Journal of Interactive Marketing). The effect of perceptual fluency on online shoppers’ aesthetic valuation.
Im, H., Lennon, S. J., & Stoel, L. (research in progress). Visual or verbal? The interaction effect of personal processing style and visual information on consumers’ aesthetic preference.
Im, H. & Stoel, L. (research in progress). What determines consumers’ attitude toward brand extension? The role of brand characteristics and elaboration.
DESIGN & RESEARCH PROJECT
Department of Consumer Science, The Ohio State University Columbus, OH Autumn Qtr/06: Data analysis. Relations between the body image of athletes, their food intake and work-out behavior . Statistical analysis and interpretation of results using SPSS 14.0
Film Costume Design Seoul, Korea July 2005 ~ Feb. 2006 Title: Nano (140 min, not yet started shooting) Responsible for designs of all costumes and accessories (6 main characters) based on the scenario (SF film). Collaborated with set designers and the director.
Department of Textile and Clothing, Seoul National University Seoul, Korea
Oct. 2002 ~ Apr. 2003: Research assistant
Golfwear design project (funded by Korean Science Foundation)
Product design – garment design & print development
Sample development
Material selection
Collaborated with polymer fiber science research group and fashion industry
DESIGN EXHIBITIONS & FASHION SHOWS
LG Art gallery Seoul, Korea
Nov. 2002
The Second O.F.F. exhibition
Theme: Dances-Disco
2 outfits
Auditorium, Seoul National UniversitySeoul, Korea
Oct. 2002 Student annual fashion show Theme: Beauty of Korea 2 outfits
Textile Center May, 2001
Samsung design contest fashion show FUBU 2002 S/S season 16 outfits
Seoul, Korea
TEACHING EXPERIENCE
Fall Qtr/07 Assistant Professor, California State Polytechnic University
AMM 210 Apparel Design Analysis (27 students)
Developed lecture materials (Powerpoint slides)
Developed student activities
Lectured on design elements and fashion
Adobe illustrator lectures
Developed exams
Graded exams and projects
Spring Qtr/07 Graduate Teaching Assistant, The Ohio State University
TEXL&CLO 673 WebPDM (30 students)
Developed class projects
Lectured on WebPDM use
Monitored and scheduled CAD lab usage
Tutored students
Graded projects
Created a web database for students’ projects
Winter Qtr/07 Graduate Teaching Assistant, The Ohio State University
TEXL&CLO 370 Fashion Illustrations (30 students)
Graded assignments
Assisted in class and CAD lab
Monitored and scheduled CAD lab usage
Tutored students
Course project development
Demonstrations on CAD software programs
Autumn Qtr/06 Graduate Teaching Assistant, The Ohio State University
TEXL&CLO 670 Computer-aided Design in Apparel Product
Development (27 students)
Assignment development
Course curriculum development
In-class and CAD lab assistance
Tutoring students
Demonstrations for computer software programs
Monitored and scheduled CAD lab usage. Software taught in class: Adobe Photoshop, Corel Painter, Corel Designer, Color Reduction, Easy Coloring, and Easy Weave.
Summer Qtr/06
Teaching Practicum, The Ohio State University . New course development on branding. Literature reviews on the topic. Course outline design. Lecture development on principles of marketing children in consumer culture.
Student project development
Spring Qtr/06
Graduate Teaching Assistant, The Ohio State University TEXL&CLO 370 Fashion Illustrations (30 students). Graded assignments. Assisted in class. Taught students Corel Painter in the CAD lab ?Monitored and scheduled CAD lab usage. Tutored students. Assisted in course curriculum development. Did demonstrations.
Spring Qtr/06
Graduate Teaching Assistant, The Ohio State University TEXL&CLO 673 WebPDM (30 students). Developed class projects.Lectured on WebPDM use. Monitored and scheduled CAD lab usage. Tutored students. Graded projects. Created a web database for students’ projects.
Winter Qtr/06
Graduate Teaching Assistant, The Ohio State University TEXL&CLO 694 Group Studies (Draping) (24 students). Graded assignments. Taught programs (Corel Designer) in CAD lab. Monitored and scheduled CAD lab usage. Tutored students. Did demonstrations on CAD and draping. Develop Powerpoint slides and lectures on brandingmarket research.
Winter Qtr/06
Graduate Teaching Assistant, The Ohio State University TEXL&CLO 370 Fashion Illustrations (30 students). Graded assignments.
.Assisted in class and CAD lab. Monitored and scheduled CAD lab usage. Tutored students. Course project development . Demonstrations on CAD software programs.
Spring Qtr/06
Teaching Practicum, The Ohio State University TEXL&CLO 270, Aesthetics of Appearance (150 students). Lectures on product development, fashion forecasting & analysis, design elements, and basics of fashion theory (e.g., diffusion theory). Graded quizzes.
Autumn Qtr/05
Graduate Teaching Assistant, The Ohio State University TEXL&CLO 670 Computer-aided Design in Apparel Development (24 students). Graded assignments and projects. Assisted in class and CAD lab. Monitored and scheduled CAD lab usage. Tutored students. Assisted in course curriculum development. Developed teaching materials. Did demonstrations and presentations.
Summer Qtr/05
Teaching Practicum, The Ohio State University TXTL&CLO 375 Ready-to-wear Analysis (70 students). Teaching material development. Technical drawings for projects. Projects and quizzes answer keys development.
Spring Qtr/05
Teaching Practicum, The Ohio State University TXTL&CLO 370 Fashion Illustrations (25 students). Graded assignments. Assisted in class and CAD lab. Tutored students. Assisted in course curriculum development. Demonstrations on rendering and shading.
Autumn Qtr/04
Teaching Practicum, The Ohio State University TXTL&CLO 375 Ready-to-wear Analysis (70 students). Graded assignments and exams. Attended all classes. Assisted in class and labs. Developed new teaching materials and lecture slides.
Preparing samples for classes. Tutored students
INVITED LECTURES
Autumn Qtr/06 Lecture, Department of Consumer Science, The Ohio State University TXTL&CLO 270 Aesthetics of Appearance (200 students). Lectured on product development and creative design. Developed lecture content and slides.
Winter Qtr/05 Lecture, Department of Consumer Science, The Ohio State University TXTL&CLO 451 Residential Interiors (65 students). Lectured about rendering skills using various media on flat drawing.
and perspectives. Demonstrations for different rendering techniques using markers, colored pencils, and soft pastels. Lectured and did demonstrations on expression of different finish of material.
Spring/02 Lecture, University of Ulsan, Ulsan, Korea, 2002 Fashion Merchandising (50 students. Lectured about fashion merchandising process including product development process, quantity planning, pricing, profit management, inventory management, and product distribution.
INDUSTRY WORK EXPERIENCE
Umbro Korea, Feruza co. Seoul, Korea Nov. 2002~ Aug. 2003: Manager Product development & Marketing (Women’s division)
-design decisions for sample development
-responsible for design concept and theme development
-managing two assistant designers
-communication with headquarters in UK and Hong Kong. Attended two international conferences (Manchester, UK)
-marketing strategy planning
-buying decisions (styles and quantity)
-preparing an Asian-pacific regional conference Cheil industry, Inc., Samsung group Seoul, Korea Mar. 2002~ July 2002: Assistant manager
- Fashionpia e-commerce team
- New brand launching Task Force: developing a new brand targeting males in their early 30s for non-traditional shopping channels including TV home shopping and online shopping malls. Responsible for product development in outerwear, woven shirts, knits.
Oct. 1998~ Feb. 2002: product development
- FUBU Korea team
- Product development: color analysis and selection, design theme selection, fabric selection, sample approval, design development, pattern development, logo & print development, trend analysis, market analysi.
- Merchandising: price and quantity control, inventory control, sales analysis, sales projection.
- Production management: delivery management, quality control, customer claims managemen.
- Brand homepage management and development: website design and concept development, brand customer community management.
Jan. 1998~ Sep. 1998: Employee training program
- Apparel production: observing apparel production process through intensive on-site observations at yarn manufacturer, weavers, dying factory, washing and fabric finish treatment factory, sewing factories (both woven and knit), packaging factory, and product distribution center.
- Retailing: training at both department stores and specialty stores
- Computer skills
RESEARCH INTERESTS
Aesthetics of Dress
- The process that visual expression obtains symbolic meanings
- The interactions of fashion design and other art and design areas
-Objective and subjective perception of fashion and beauty
Branding -How consumers recognize brands and develop brand loyalty -Brand extensions: the principles in cognitive psychological perspective and the conditions when the extension works
Body Image
- Self and body image relationships
Consumer behavior -Cognitive process of consumers in general, especially decision-making process
-Negative information processing -Price perception-Product assortment perception
Retail environment, visual merchandising -Effect of window display and brand strategy -Effect of atmospherics on consumers’ perception of brand, store, and products
Social psychological aspect of clothing -Symbolic function of dress -Film costume: expression of personality through clothing
Fashion merchandising
TEACHING INTERESTS Aesthetics of dress Branding Consumer behavior CAD Fashion merchandising Fashion illustration Fashion product development and creative design Fashion theory Social psychological aspect of clothing
RELEVANT GRADUATE-LEVEL COURSES (OSU: the Ohio State Univ., SNU: Seoul National Univ.)
Fashion theory/Psychology of Clothing/Aesthetics Theory of Fashion OSUAesthetics: Appearance Management OSU Social Psychological Aspect of Clothing OSUTopics in Comparative Studies OSUAesthetics in Dress SNUStudies in Feminist Theories SNUStudies in the Discourses in Contemporary Art SNU
Consumer Behavior & RetailingConsumer Behavior Seminar OSU Retail Environment OSUIntro to Cognitive Psychology OSURetail Strategy OSUSpecial Topics in Fashion Marketing SNU
Statistical Analysis
Research Method in Clothing & Textiles Research Method Statistics in Psychology Analysis of Variance Correlational Analysis: Linear Regression Analysis Fundamentals of Factor Analysis Covariance Structural Model: Structural Equation Modeling Non-parametric Statistics
SNU OSU OSU OSU OSU OSU OSU OSU
COMPUTER SKILLS
Computer-aided design programs Adobe Illustrator Adobe Photoshop 3D Max Studio Corel Draw Corel Painter Corel Designer Color Reduction Easy Coloring Easy Weave Easy Map Storyboard & Cataloging Tukatek WebPDM
Statistics programs SPSS SYSTAT (RAMONA) SAS Lisrel AMOS CEFA
Computer programming Windows NT MS-SQL HTML MS Frontpage Dreamweaver Visual Basic C Fortran
UNIVERSITY SERVICE
2007 Department library development California State Polytechnic University, Pomona, CA
2007 Master’s program proposal development California State Polytechnic University, Pomona, CA
2007 Undergraduate advising California State Polytechnic University, Pomona, CA
2006 Reading committee, Undergraduate honor’s thesis committee The Ohio State University, Columbus, OH
2005-PresentChairman, Human Ecology Korean Student Organization The Ohio State University, Columbus, OH
REFERENCES
Minja Kim, MPhil Professor 13-213 Dept. of Clothing and Textiles College of Human Ecology Seoul National University 599 Kwan-ak Ro, Kwan-ak Gu, Seoul, Korea Office: 82-2-880-6847 E-mail: mjk6847@snu.ac.kr
Sharron J. Lennon, PhD Irma Ayres Professor 213 Alison Hall West Dept. of Fashion and Apparel Studies University of Delaware Newark, DE 19716-7301 Office: 302-831-6054 E-mail: lennon@udel.edu
Leslie Stoel, Ph.D. Associate Professor, Graduate Studies Chair, Textiles & Clothing Department of Consumer Sciences The Ohio State University 265 Campbell Hall, 1787 Neil Avenue Columbus, OH 43210-1295 Office: 614-688-8594 FAX: 614-688-8133 E-mail: stoel.1@osu.edu
Nancy A. Rudd, Ph.D. Associate Professor Department of Consumer Sciences The Ohio State University 265 Campbell Hall, 1787 Neil Avenue Columbus, OH 43210-1295 Office: 614-292-4385 E-mail: rudd.1@osu.edu
