Metaphor and Persuasion
Background Studies
--Bowers (1964); Bowers & Osborn (1966)
"Boomerang Effect" (Psychological Reactance)
--Chaiken & Stangor (1987)
Metaphors combine the rational with the emotional
--Mio (1996, 1997, 1998, 1999); Mio et al. (2002, 2003, 2004)